IDEAS home Printed from https://ideas.repec.org/a/ags/ijofsd/164800.html
   My bibliography  Save this article

Do US Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means-end Chain Analysis and Word Association

Author

Listed:
  • Haas, Rainer
  • Sterns, james
  • Meixner, Oliver
  • Nyob, Diane-Isis
  • Traar, Verena

Abstract

The market of local and organic food is still a niche market in the USA, despite its strong growth rates. Both offer consumers an alternative to a globalized anonymous food supply chain. Yet local food and organic food seem to be overlapping and to some degree competing food concepts. While the organic food market somehow has managed to “mature”, being widely distributed in national supermarket chains, local food in the US still seems to be tied to a “grassroots food movement”, being mainly distributed over short food supply chains. With several trends indicating sustained growth for local and organic consumption, this paper first addresses different connotations of local food and compares them to standard definitions of organic food. The main focus is to explore the perception of US consumers towards local and organic food, using results from two different studies. Both studies use laddering techniques and word association tests, which were undertaken at Cornell University in New York State and at the University of Florida in the city of Gainesville. These findings are used to achieve a better understanding of the image of local and organic food, and the motives and values of local and organic food consumers.

Suggested Citation

  • Haas, Rainer & Sterns, james & Meixner, Oliver & Nyob, Diane-Isis & Traar, Verena, 2014. "Do US Consumers’ Perceive Local and Organic Food Differently? An Analysis Based on Means-end Chain Analysis and Word Association," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(3), pages 1-13, February.
    • Handle: RePEc:ags:ijofsd:164800
    DOI: 10.22004/ag.econ.164800
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/164800/files/3%20Haas-ok.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.164800?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing: Factors for Growth of Small Agri‐food Businesses in the UK," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100458, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Kim Darby & Marvin T. Batte & Stan Ernst & Brian Roe, 2008. "Decomposing Local: A Conjoint Analysis of Locally Produced Foods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(2), pages 476-486.
    3. Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3), pages 1-10, October.
    4. Zepeda, Lydia & Leviten-Reid, Catherine, 2004. "Consumers' Views on Local Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(3), pages 1-6, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Konrád Kiss & Csaba Ruszkai & Katalin Takács-György, 2019. "Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects," Resources, MDPI, vol. 8(4), pages 1-21, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Visser, Jurriaan & Trienekens, Jacques & van Beek, Paul, 2013. "Opportunities for Local for Local Food Production: A case in the Dutch Fruit and Vegetables," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164758, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    3. Visser, Jurriaan & Trienekens, Jacques & van Beek, Paul, 2013. "Opportunities for Local for Local Food Production A Case in the Dutch Fruit and Vegetables," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-15, July.
    4. Jernej Prišenk & Jernej Turk, 2022. "Assessment of Concept between Rural Development Challenges and Local Food Systems: A Combination between Multi-Criteria Decision Analysis and Econometric Modelling Approach," Sustainability, MDPI, vol. 14(6), pages 1-10, March.
    5. Xiao Dong & H. Allen Klaiber & Zoë Plakias, 2023. "I scream, you scream, we all scream for local ice cream: Consumer preferences for locally processed foods," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 51-64, January.
    6. Elena Vigan? & Gervasio Antonelli & Gian Italo Bischi & Fabio Tramontana, 2015. "Consumo e consumatori di prodotti alimentari nella societ? postmoderna," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(1), pages 59-80.
    7. Onken, Kathryn A. & Bernard, John C. & Pesek, John D., Jr., 2011. "Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    8. Irz, Xavier & Leroy, Pascal & Réquillart, Vincent & Solerb, Louis-Georges, 2015. "Farmers' Markets and Farm Shops in Germany: is the motivation to buy there the same?," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202721, European Association of Agricultural Economists.
    9. Zsófia Benedek & Imre Fertő & Viktória Szente, 2020. "The Multiplier Effects of Food Relocalization: A Systematic Review," Sustainability, MDPI, vol. 12(9), pages 1-18, April.
    10. Carroll, Kathryn A. & Bernard, John C. & Pesek, John D. Jr., 2013. "Consumer Preferences for Tomatoes: The Influence of Local, Organic, and State Program Promotions by Purchasing Venue," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(3), pages 1-18.
    11. Dele Raheem & Anu Holopainen & Jana Koegst & Maija Tulimaa & Moaadh Benkherouf, 2022. "Promoting Sustainability within the Nordic-Arctic Region’s Food System: Challenges and Trends," Sustainability, MDPI, vol. 14(15), pages 1-14, August.
    12. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    13. Azucena Gracia, 2014. "Consumers’ preferences for a local food product: a real choice experiment," Empirical Economics, Springer, vol. 47(1), pages 111-128, August.
    14. Gervasio Antonelli & Gian Italo Bischi & Fabio Tramontana & Elena Vigan?, 2014. "Beyond a neoclassical consumer analysis in food choices," Working Papers 1410, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, revised 2014.
    15. Faical Akaichi & Rodolfo M. Nayga & Lawton Lanier Nalley, 2017. "Are there trade-offs in valuation with respect to greenhouse gas emissions, origin and food miles attributes?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(1), pages 3-31.
    16. Gumirakiza, Jean Dominique & Curtis, Kynda R. & Bosworth, Ryan C., 2014. "Who Attends Farmers’ Markets and Why? Understanding Consumers and their Motivations," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(2), pages 1-18, May.
    17. Ernest Baba Ali & Ephraim Bonah Agyekum & Parise Adadi, 2021. "Agriculture for Sustainable Development: A SWOT-AHP Assessment of Ghana’s Planting for Food and Jobs Initiative," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    18. Julius Wenzig & Tim Gruchmann, 2018. "Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy," Sustainability, MDPI, vol. 10(5), pages 1-23, April.
    19. Tongzhe Li & Kent D. Messer & Alisher Mamadzhanov & Jill J. McCluskey, 2020. "Preferences for local food: Tourists versus local residents," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 429-444, December.
    20. Martina Chalupová & Stanislav Rojík & Hana Kotoučková & Lenka Kauerová, 2020. "Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers," Sustainability, MDPI, vol. 13(1), pages 1-13, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:164800. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/centmde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.