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Zwischen Markt und Moral – Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen?

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  • Kayser, M.
  • Böhm, J.
  • Spiller, A.

Abstract

Die deutsche Land- und Ernährungswirtschaft ist zunehmend im Fokus der öffentlichen Diskussion. Dabei bewegt sie sich in einem Spannungsfeld von marktlichen Anforderungen und gesellschaftlichen Erwartungen. Um Rückschlüsse auf das generelle Meinungsklima zu gewinnen, wird in dieser Arbeit die Verbraucherwahrnehmung der deutschen Land- und Ernährungswirtschaft untersucht. Der Schwerpunkt der Untersuchung liegt auf der Frage, ob die Gesellschaft die moderne, auf Produktivität ausgerichtete Branche negativ bewertet und Trends hin zu einer „natürlichen“ Lebensmittelherstellung als positiv beurteilt. Die Ergebnisse zeigen, dass ein Großteil der Verbraucher der auf Effizienz ausgerichteten Lebensmittelproduktion nicht so kritisch gegenübersteht, wie es die Medienberichterstattung nahelegt. The German agri-food-industry is increasingly in the public discourse. Thereby, the industry is challenged to orient on social ethics whilst remaining within the limits of market needs. In order to analyse the general climate of opinion, the present paper examines the consumer’s perception of the German agri-food-industry. The main focus of the analysis is on the question, whether society is judging the modern productivity-driven industry negatively and trends towards more natural food production as a positive development. The results show that the majority of consumers aren’t as critical towards an efficiency based food production as the media suggests.
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  • Kayser, M. & Böhm, J. & Spiller, A., 2012. "Zwischen Markt und Moral – Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen?," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    • Handle: RePEc:ags:gewipr:260619
    DOI: 10.22004/ag.econ.260619
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    1. Jekanowski, Mark D. & Williams, Daniel R. & Schiek, William A., 2000. "Consumers’ Willingness to Purchase Locally Produced Agricultural Products: An Analysis of an Indiana Survey," Agricultural and Resource Economics Review, Cambridge University Press, vol. 29(1), pages 43-53, April.
    2. Voss, Julian & Spiller, Achim & Enneking, Ulrich, 2009. "Zur Akzeptanz von gentechnisch verändertem Saatgut in der deutschen Landwirtschaft," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 58(03), pages 1-13, April.
    3. Boehm, Justus & Kayser, Maike & Spiller, Achim, 2010. "Two Sides of the Same Coin? Analysis of the Web-Based Social Media with Regard to the Image of the Agri-Food Sector in Germany," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3), pages 1-15, October.
    4. Jekanowski, Mark D. & Williams, Daniel R., II & Schiek, William A., 2000. "Consumers' Willingness To Purchase Locally Produced Agricultural Products: An Analysis Of An Indiana Survey," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), pages 1-11, April.
    5. Franz, Annabell & von Meyer, Marie & Spiller, Achim, 2010. "Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(4), pages 1-12, December.
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    1. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," DARE Discussion Papers 1608, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Busch, Gesa & Schwetje, Carolin & Spiller, Achim, 2015. "Bewertung der Tiergerechtheit in der intensiven Hähnchenmast durch Bürger anhand von Bildern: ein Survey-Experiment," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 64(03), September.
    3. Hirsch, Darya & Meyer, Christian & Klement, Johannes & Hamer, Martin & Terlau, Wiltrud, 2016. "Urban AgriCulture and Food Systems Dynamics in the German Bonn/Rhein-Sieg Region," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 7(4), pages 1-19, July.
    4. von Hardenberg, Louisa & Heise, Heinke, 2018. "German Pig Farmers’ Attitudes towards Animal Welfare Programs and their Willingness to Participate in these Programs: An Empirical Study," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(3), June.
    5. Von Hardenberg, Louisa & Heise, Heinke, 2018. "German Pig Farmers’ Attitudes Towards Farm Animal Welfare And Their Willingness To Participate In Animal Welfare Programs: An Empirical Study," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276867, International European Forum on System Dynamics and Innovation in Food Networks.
    6. Berkes, Jessica & Mergenthaler, Marcus, 2020. "Speed-Datings zwischen Menschen aus der Landwirtschaft und der Gesellschaft als neues Dialogformat: Eine kommunikationswissenschaftliche Untersuchung," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305601, German Association of Agricultural Economists (GEWISOLA).

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