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Bewertung der Tiergerechtheit in der intensiven Hähnchenmast durch Bürger anhand von Bildern: ein Survey-Experiment

Author

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  • Busch, Gesa
  • Schwetje, Carolin
  • Spiller, Achim

Abstract

Ausgehend von einer vorrangig medial geführten und somit bildgestützten Diskussion um Tierhaltungsverfahren und Tiergerechtheit in Deutschland untersucht dieser Beitrag die Bürgerwahrnehmung intensiver Hähnchenmast. Dazu wurden in einem Survey-Experiment Bürgern fünf verschiedene Bilder aus einem 40 000er Maststall vorgelegt. Die Bilder sind in demselben Stall aufgenommen und variieren im Alter der Tiere und der Besatzdichte. Um einer wechselseitigen Beeinflussung der Probanden durch verschiedene Bilder vorzubeugen, wurde die Stichprobe geteilt und jedem Probanden nur ein Bild gezeigt. Insgesamt fällt die Bewertung der Bilder sehr negativ aus. Lediglich Bilder des Stalls mit Eintagsküken (Besatzdichte: 0,8 kg/m²) werden positiver wahrgenommen. Für die Kommunikation tiergerechterer Systeme ergeben sich daraus Herausforderungen für die Branche, da die in Wissenschaft und Politik u.a. diskutierte Reduktion der Besatzdichte in der bildlichen Kommunikation allein für den Bürger keinen ersichtlichen Vorteil der Tiergerechtheit bringt. Based on media discussion about animal production systems and animal welfare in Germany that mainly relies on pictures, this study analyses the citizen perception of intensive broiler fattening. In a survey experiment, five pictures from a 40,000 broiler barn were shown to citizens. The pictures were taken in the same barn but vary in age of the animals and stocking densities. The sample was split to avoid the five pictures from influencing the perception and each participant was shown only one picture. Overall, the eval-uation of the pictures was very negative. Only the picture showing day-old-chicks was perceived as favorable (stocking density: 0.8 kg/m²). This is a challenge for the communication of animal welfare standards because the reductions, inter alia currently being discussed in science and politics of stocking densities were not perceived as an animal welfare advantage from a citizen perspective.

Suggested Citation

  • Busch, Gesa & Schwetje, Carolin & Spiller, Achim, 2015. "Bewertung der Tiergerechtheit in der intensiven Hähnchenmast durch Bürger anhand von Bildern: ein Survey-Experiment," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 64(03), September.
    • Handle: RePEc:ags:gjagec:270176
    DOI: 10.22004/ag.econ.270176
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    References listed on IDEAS

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    1. Kayser, M. & Böhm, J. & Spiller, A., 2012. "Zwischen Markt und Moral – Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen?," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    2. Chavas, Jean-Paul, 2001. "Structural change in agricultural production: Economics, technology and policy," Handbook of Agricultural Economics, in: B. L. Gardner & G. C. Rausser (ed.), Handbook of Agricultural Economics, edition 1, volume 1, chapter 5, pages 263-285, Elsevier.
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    1. Gauly, Sarah & Müller, Andreas & Spiller, Achim, 2017. "New methods of increasing transparency: Does viewing webcam pictures change peoples' opinions towards modern pig farming?," DARE Discussion Papers 1705, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Clara Mehlhose & Antje Risius, 2021. "Assessing Label Frames and Emotional Primes in the Context of Animal Rearing—Response of an Explorative fNIRS Study," Sustainability, MDPI, vol. 13(9), pages 1-11, May.
    3. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," Department of Agricultural and Rural Development (DARE) Discussion Papers 260780, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    4. Brümmer, Bernhard & Spiller, Achim & Mehlhose, Clara & Schulze-Ehlers, Birgit, 2018. "Der Markt für Milch und Milcherzeugnisse im Jahr 2017," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(Supplemen), April.
    5. Heise, Heinke & Theuvsen, Ludwig, 2016. "What do consumers think about farm animal welfare in modern agriculture? Attitudes and shopping behaviour," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), November.
    6. Iris Schröter & Marcus Mergenthaler, 2019. "Neuroeconomics Meets Aquaponics: An Eye-tracking Pilot Study on Perception of Information about Aquaponics," Sustainability, MDPI, vol. 11(13), pages 1-20, June.

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