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Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers

Author

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  • Franz, Annabell
  • von Meyer, Marie
  • Spiller, Achim

Abstract

The Federal Government of Germany as well as the European Commission are discussing the establishment of an animal welfare label. This label should enable consumers to make a conscious purchasing decision on animal welfare products. Various studies show that many consumers (in Germany around 20 %) prefer products produced under animal friendly conditions. However, the supply of such products is limited. The following study examines the source of this discrepancy by way of an action‐based analytical approach and identifies different barriers within the supply chain that prevent the establishment of a market segment for animal welfare products. Although consumer demand will be decisive for long‐term success, first of all the stakeholders of the supply chain must be convinced. If the stakeholders are not prepared to participate in an animal welfare program the diffusion phase can take a very long time or even fail. This study presents such supply chain barriers and interprets them in the light of neoinstitutionalism.

Suggested Citation

  • Franz, Annabell & von Meyer, Marie & Spiller, Achim, 2010. "Prospects for a European Animal Welfare Label from the German Perspective: Supply Chain Barriers," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(4), pages 1-12, December.
    • Handle: RePEc:ags:ijofsd:101284
    DOI: 10.22004/ag.econ.101284
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    Citations

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    Cited by:

    1. Hoffmann, Christa & Doluschitz, Reiner & Hinrichs, Alexander & Nienhoff, Hermann-Josef, 2012. "Bestimmung Der Relevantesten Elemente Zur Messung Der Nachhaltigkeit Von Agro-Food-Wertschöpfungsketten - Ergebnisse Einer Empirischen Untersuchung Am Beispiel Von Schweinefleisch -," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 137158, German Association of Agricultural Economists (GEWISOLA).
    2. Friedrich, Nina & Heyder, Matthias & Theuvsen, Ludwig, 2012. "Sustainability Management in Agribusiness: Challenges, Concepts, Responsibilities and Performance," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2), pages 1-13, December.
    3. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," Department of Agricultural and Rural Development (DARE) Discussion Papers 260780, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    4. Friedrich, Nina & Heyder, Matthias & Theuvsen, Ludwig, 2012. "Sustainability Management in Agribusiness: Challenges, Concepts, Responsibilities and Performance," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144979, International European Forum on System Dynamics and Innovation in Food Networks.
    5. Janker, Judith & Becker, Talea & Feindt, Peter H., 2020. "Motivations Towards Grassland in Germany. Value Chain Actors' Perspectives," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305623, German Association of Agricultural Economists (GEWISOLA).
    6. Cordts, Anette & Nitzko, Sina & Spiller, Achim, 2014. "Consumer Response to Negative Information on Meat Consumption in Germany," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-24, March.
    7. Kayser, M. & Böhm, J. & Spiller, A., 2012. "Zwischen Markt und Moral – Wie wird die deutsche Land- und Ernährungswirtschaft in der Gesellschaft wahrgenommen?," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    8. von Meyer-Höfer, Marie & von der Wense, Vera & Spiller, Achim, 2013. "Characterising convinced sustainable food consumers," GlobalFood Discussion Papers 161887, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    9. Schreiner, J.A., 2018. "Assessing consumer and producer preferences for animal welfare using a common elicitation format," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277467, International Association of Agricultural Economists.
    10. Heise, Heinke & Pirsich, Wiebke & Theuvsen, Ludwig, 2014. "Criteria-Based Evaluation Of Selected European Animal Welfare Labels: Initiatives From The Poultry Meat Sector," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 174340, Agricultural and Applied Economics Association.
    11. Janker, Judith & Becker, Talea & Feindt, Peter H., 2020. "Motivations Towards Grassland in Germany. Value Chain Actors' Perspectives," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305623, German Association of Agricultural Economists (GEWISOLA).

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