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Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal

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  • Joanna Kosmaczewska

Abstract

The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme in Poland (N = 135) and in Portugal (N = 137). This paper contributes to literature by empirically investigating the pull factors affecting the international students’ decision-making process in three dimensions: the country, the city and the university. The findings have implications not only for universities but, for that matter, for local and national governments.

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  • Joanna Kosmaczewska, 2022. "Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 32(1), pages 138-158, January.
    • Handle: RePEc:taf:jmkthe:v:32:y:2022:i:1:p:138-158
    DOI: 10.1080/08841241.2020.1834487
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    Cited by:

    1. Dina Amaro & Ana Maria Caldeira & Cláudia Seabra, 2024. "Exploring Higher Education Mobility through the Lens of Academic Tourism: Portugal as a Study Case," Sustainability, MDPI, vol. 16(4), pages 1-15, February.

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