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Using income effects to market undergraduate education abroad participation in higher education

Author

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  • Margaret Partlo
  • Frim Ampaw

Abstract

Relying heavily on case or regional studies, higher education institutions market the perceived global skills that students acquire from education abroad as a value-added commodity. As industries increase their global reach, understanding the labor market effects of education abroad from a national perspective is necessary and timely. This study isolates many factors known to influence education abroad using the 2008–2012 Baccalaureate and Beyond Longitudinal Study dataset (B&B: 08/12). Through a 2-level hierarchical linear regression analysis model, earning levels of graduates of undergraduate programs are analyzed, offering a national perspective. The findings revealed that students who participated in education abroad earned more money within the labor market, even during harsh recessionary times. While income differences observed between men and women existed in both samples, initial incomes during the first three years post-graduation demonstrated significantly higher wages for some students who studied abroad when compared to their non-participating peers.

Suggested Citation

  • Margaret Partlo & Frim Ampaw, 2018. "Using income effects to market undergraduate education abroad participation in higher education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 28(1), pages 66-89, January.
    • Handle: RePEc:taf:jmkthe:v:28:y:2018:i:1:p:66-89
    DOI: 10.1080/08841241.2018.1425230
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    Cited by:

    1. Mitchell D. Lingo, 2019. "Stratification in Study Abroad Participation After Accounting for Student Intent," Research in Higher Education, Springer;Association for Institutional Research, vol. 60(8), pages 1142-1170, December.
    2. Dian-Fu Chang & Wen-Ching Chou, 2021. "Detecting the Institutional Mediation of Push–Pull Factors on International Students’ Satisfaction during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(20), pages 1-14, October.

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