Location, location, location: does place provide the opportunity for differentiation for universities?
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DOI: 10.1080/08841241.2017.1377798
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References listed on IDEAS
- Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.
- Dominic Medway & Gary Warnaby, 2014. "What's in a Name? Place Branding and Toponymic Commodification," Environment and Planning A, , vol. 46(1), pages 153-167, January.
- Fernando Angulo & Albena Pergelova & Josep Rialp, 2010. "A market segmentation approach for higher education based on rational and emotional factors," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 20(1), pages 1-17, June.
- Chris Chapleo, 2015. "Brands in Higher Education," International Studies of Management & Organization, Taylor & Francis Journals, vol. 45(2), pages 150-163, April.
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