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Content
December 1998, Volume 9, Issue 2
- 93-105 The Antecedents of the Market Orientation in Higher Education
by D. J. Wasmer & Gordon C. Bruner
August 1998, Volume 9, Issue 2
- 41-58 Organizing for Effective Marketing Communications in Higher Education: Restructuring for Your Competitive Edge in Marketing
by Gene C. Sands & Rick J. Smith
March 1998, Volume 9, Issue 1
- 11-24 Degree Upgrades: A New Service, a New Market and a New Strategy for Higher Education
by Keith Adler - 25-37 Using Logistic Regression to Identify New “At-Risk” Freshmen
by Jerry L. Nichols & Paul M. Orehovec & Scott Ingold - 53-68 University Image: The Benefits of Assessment and Modeling
by R. Eric Landrum & Rob Turrisi & Clayton Harless - 69-91 Student Expectations of the University Experience: Levels and Antecedents for Pre-Entry Freshmen
by Jane W. Licata & James G. Maxham
January 1998, Volume 9, Issue 1
- 1-10 The International Product Life Cycle Theoretical Framework and Its Application to Marketing Higher Education to International Countries: An Australian/Asian Perspective
by Terry Gatfield - 39-52 Satisfaction with Business Education: A Comparison of Business Students and Their Parents
by Beverly A. Browne & Dennis Kaldenberg & William G. Browne
August 1998, Volume 8, Issue 4
- 1-16 Do You See What I See? The Marketing Lens Model in an Academic Setting
by Dennis N. Bristow - 17-28 Integrating Strategic Marketing on an Institutional Level
by Sandra S. Liu - 29-48 MBA Quality Signals
by Randall G. Chapman - 49-59 Evaluating Market Orientation of an Executive MBA Program
by Khalid M. Dubas & Waqar I. Ghani & Stanley Davis & James T. Strong - 61-81 College Choice in a Brand Elimination Framework: The Administrator's Perspective
by Deborah E. Rosen & James M. Curran & Timothy B. Greenlee - 83-96 Consumer Attitudes to the Higher Education Application Process
by Geraldine Clarke & M. A. Brown
July 1998, Volume 8, Issue 3
- 1-14 Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality
by Beverly A. Browne & Dennis O. Kaldenberg & William G. Browne & Daniel J. Brown - 15-29 Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates
by Leigh Lawton & Lorman Lundsten - 31-44 Marketing Department Summer School Enrollment: An Analysis and Recommendations
by R. Stephen Parker & Charlie Pettijohn & Jennifer Leimkuehler - 45-62 Managing Quality by Action Research—Improving Quality Service Delivery in Higher Education as a Marketing Strategy
by Brian Corbitt - 63-71 Gender Effects on the University Selection Process
by Matthew D. Shank & Fred Beasley - 73-92 College Choice in a Brand Elimination Framework: The High School Student's Perspective
by Deborah E. Rosen & James M. Curran & Timothy B. Greenlee
May 1997, Volume 9, Issue 3
- 39-47 An Analysis of U.S. Business Schools' Catalogs, Application Packages, and Program Materials from an International Perspective
by Marion S. Webb & Kenneth R. Mayer & Virginie Pioche
August 1997, Volume 8, Issue 2
- 1-13 Employers' Perceptions of Service Quality in Higher Education
by Mathew Joseph & Beatriz Joseph - 15-28 Assessing Customer Satisfaction with a Master of Business Administration Program: Implications for Resource Allocation
by Gregory S. Martin & Jeffrey K. Bray - 29-35 A Reconceptualization of the Marketing Mix: Using the 4 C's to Improve Marketing Planning in Higher Education
by D. J. Wasmer & James R. Williams & Julie Stevenson - 37-51 The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University
by Michael W. Little & Dennis O'Toole & James Wetzel - 53-71 What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities
by Paul Sergius Koku
June 1997, Volume 8, Issue 1
- 1-14 Developing Slogans for Marketing of Higher Education
by Ronald J. Bauerly & Carolyn Tripp - 15-24 Repositioning the MBA: Issues and Implications
by Leslie A. Goldgehn & Kathleen R. Kane - 25-39 International University Education: An Australian Perspective
by Meredith A. Lawley & Oliver H. M. Yau - 41-53 Growth Strategies for U.S. Colleges and Universities
by Janet Y. Murray & Russell H. Murray & Larry E. Lann - 55-67 Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors
by Richard E. Plank & Larry Chiagouris - 69-90 Selection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered by Private vs. Public Institutions
by Marion S. Webb & Ronald L. Coccari & Augustine Lado & Lida C. Allen & Alan K. Reichert
February 1997, Volume 7, Issue 4
- 1-19 The MBA Program: A Restructured Product for Today's Market
by Bradley S. O'Hara & Mike Cudd & John O. King - 21-34 Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis
by Clare L. Comm & Duncan G. LaBay - 35-48 Campus Recruiting: What the Recruiters Are Looking For
by Martha R. Turner & Thomas Li-Ping Tang & H. Ronald Moser - 49-59 Public Policy and the Management of Higher Education in Sub-Saharan Africa: The Case of Kenya
by Kenneth R. Gray & Sid Howard Credle - 61-72 Developing Advertising and Promotion Strategies for Higher Education
by Karen A. Berger & Harlan P. Wallingford - 73-85 Doctoral Programs: What Factors Attract Students
by Marion Stanton Webb & Ronald L. Coccari & Lida Cherie Allen
December 1996, Volume 7, Issue 3
- 1-15 Educational Choices of Adult Learners
by Patrick G. Buckley & Tom Mahaffey & Ronald E. Turner - 17-37 Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction
by Randall G. Chapman - 39-47 Globalizing the Business School Curriculum: The Fordham Experience
by Janet DiLorenzo-Aiss & Paul Dion - 49-64 The Development and Marketing of Business Seminars by Universities: Participant Format Preferences
by Linda Gorchels & Timothy W. Aurand & Geoffrey L. Gordon - 65-80 Asian Students: Their Experiences and Perceptions of Australian Universities
by John W. Wilkinson & Akiko Mahara & Pascale G. Quester - 81-93 The Home Schooling “Market”: Results and Implications of Current Research
by James A. Muncy - 95-102 Image Gap Analysis: A Pilot Study
by Robert E. Stevens & William E. Warren & David L. Loudon & Paul Dunn
July 1996, Volume 7, Issue 2
- 1-16 University Marketing: A Professional Service Organization Perspective
by Jane Licata & Gary L. Frankwick - 17-32 Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing
by James Lynch & Robert Carver & John Michael Virgo - 33-41 Focus Groups Help to Focus the Marketing Strategy
by Hanna Ashar & Maureen Lane - 43-56 An Enrollment Marketing Plan for Institutions of Higher Learning: An Update
by Frank G. Bingham - 57-73 Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major
by Shohreh A. Kaynama & Louise W. Smith - 75-84 Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education
by Ugar Yavas & Donald J. Shemwell - 85-94 Service Quality in Educational Institutions: A Foreign Student View
by Geoffrey N. Soutar & Margaret M. McNcil & Kwee Lim - 95-102 The Rankings of Marketing Programs in China
by Wai-sum Siu - 103-113 The MBA: Is the UK Version Better?
by Ed Weymes
June 1996, Volume 7, Issue 1
- 1-8 A Studied View of Faculty Morale
by David Hughes McElreath & Robert Boissoneau & Melissa Roof & Bruce Whipple - 9-16 Employer Expectations from a Business Education
by Fahri Karakaya & Fera Karakaya - 17-32 Cross-Cultural Differences in Student Expectations
by Matthew D. Shank & Mary Walker & Thomas J. Hayes - 33-44 The Marketing of Residence Halls: A Question of Positioning
by R. Stephen Parker & Allen D. Schaefer & Lori Matthews - 45-70 Rethinking Student Services: Assessing and Improving Service Quality
by Raymond F. Zammuto & Susan M. Keaveney & Edward J. O'Connor - 71-84 Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors
by Janet Di Lorenzo-Aiss & Richard E. Mathisen - 85-97 Effective Alumni Marketing Research: Theory Put to Use or, Practicing What We Preach
by Robert C. Greene & Peter K. Weldon