The great Millennials’ trouble: leading or confused green generation? An Italian insight
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DOI: 10.1007/s43039-020-00015-4
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Cited by:
- Francesca Pratesi & Lala Hu & Riccardo Rialti & Lamberto Zollo & Monica Faraoni, 2021. "Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study," Italian Journal of Marketing, Springer, vol. 2021(3), pages 227-247, September.
- Neil Richardson, 2022. "How new sustainability typologies will reshape traditional approaches to loyalty," Italian Journal of Marketing, Springer, vol. 2022(3), pages 289-315, September.
- Iana Ivanova Tzankova & Catherine O’Sullivan & Alessandra Iva Facciuto & Luciana Sacchetti & Fabiana Fini & Elvira Cicognani & Annalisa Setti, 2023. "Engagement with Nature and the Home Environment: Wellbeing and Proenvironmental Behavior among Irish and Italian University Students during the COVID-19 Emergency," IJERPH, MDPI, vol. 20(14), pages 1-10, July.
- Pankaj Tiwari, 2023. "Influence of the Green Brand Image on the Green Word of Mouth of Millennials: a Mediation Study on Banks," Public Organization Review, Springer, vol. 23(1), pages 59-78, March.
- Pankaj Tiwari, 2023. "Influence of Millennials’ eco-literacy and biospheric values on green purchases: the mediating effect of attitude," Public Organization Review, Springer, vol. 23(3), pages 1195-1212, September.
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Keywords
Green consumption; Millennials; Green generation; Cluster analysis; Green values;All these keywords.
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