Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
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DOI: 10.1007/s43039-024-00103-9
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Cited by:
- Idiano D’Adamo & Marta Gagliarducci & Martina Iannilli & Valeria Mangani, 2024. "Fashion Wears Sustainable Leather: A Social and Strategic Analysis Toward Sustainable Production and Consumption Goals," Sustainability, MDPI, vol. 16(22), pages 1-35, November.
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Keywords
Luxury; Brand communities; User-generated content; Brand value perceptions; Value co-creation; Luxury brands and consumers; E-commerce;All these keywords.
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