The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese
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DOI: 10.1007/s43039-021-00034-9
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- Mattia Iotti & Giovanni Ferri & Elisa Manghi & Alberto Calugi & Giuseppe Bonazzi, 2024. "Sustainability Assessment of the Performance of Parmigiano Reggiano PDO Firms: A Comparative Analysis of Firms’ Legal Form and Altitude Range," Sustainability, MDPI, vol. 16(20), pages 1-41, October.
- Francesca De Canio & Elisa Martinelli & Margherita Peruzzini & Sara Cavallaro, 2022. "Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
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Keywords
Virtual tours; Virtual reality; Intention to buy; Intention to visit; Food products; Structural equation model;All these keywords.
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