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What basic human values influence impulse buying and status consumption

Author

Listed:
  • Samuel Lins

    (Faculty of Psychology and Educational Sciences of the University of Porto)

  • João Areias

    (Faculty of Psychology and Educational Sciences of the University of Porto)

  • Rita Castro

    (Faculty of Psychology and Educational Sciences of the University of Porto)

  • Sibele Aquino

    (Pontifical Catholic University of Rio de Janeiro)

Abstract

Values serve as a guide of people's choices and behaviours, including consumer behaviour. The present study aims to identify whose basic human values predict impulse buying and status consumption. 613 Portuguese adults (382 females, 225 males, and six defined as "other") participated in the study, with a mean age of 25.09 years (SD = 8.45). We used three scales: (1) Basic Values Survey, (2) Impulsiveness Buying Scale (short version), and (3) Status Consumption Scale. Data collection was done through an online survey distributed on social media between September 2018 and February 2019. The data analysis was done on the Statistical Package for the Social Sciences (SPSS), version 25. We carried out Pearson's r Correlations and Multiple Linear Regressions. The survey included the informant consent where we presented the aim of the study. The results from Pearson's r Correlations show that the subfunction Promotion is positively correlated with impulse buying, and the subfunction Interactive is negatively correlated. The Excitement, Promotion, and Existence subfunctions are positively correlated with status consumption. The results from regressions show that the subfunctions Promotion and Interactive predict impulse buying and the subfunctions Promotion and Suprapersonal predict status consumption. The study strengthens that the values which people prioritize have an influence on their consumer behaviour.

Suggested Citation

  • Samuel Lins & João Areias & Rita Castro & Sibele Aquino, 2022. "What basic human values influence impulse buying and status consumption," Italian Journal of Marketing, Springer, vol. 2022(2), pages 233-248, June.
    • Handle: RePEc:spr:ijmark:v:2022:y:2022:i:2:d:10.1007_s43039-022-00046-z
    DOI: 10.1007/s43039-022-00046-z
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    References listed on IDEAS

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