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Market-as-a-network: where business marketing makes the difference!

Author

Listed:
  • Roberta Bocconcelli

    (University of Urbino Carlo Bo)

  • Chiara Cantù

    (Catholic University of Sacred Heart)

  • Alessandro Pagano

    (University of Urbino Carlo Bo)

  • Annalisa Tunisini

    (Catholic University of Sacred Heart)

Abstract

No abstract is available for this item.

Suggested Citation

  • Roberta Bocconcelli & Chiara Cantù & Alessandro Pagano & Annalisa Tunisini, 2024. "Market-as-a-network: where business marketing makes the difference!," Italian Journal of Marketing, Springer, vol. 2024(2), pages 143-148, June.
    • Handle: RePEc:spr:ijmark:v:2024:y:2024:i:2:d:10.1007_s43039-024-00097-4
    DOI: 10.1007/s43039-024-00097-4
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    References listed on IDEAS

    as
    1. Pagano, Alessandro & Petrucci, Francesco & Bocconcelli, Roberta, 2018. "A business network perspective on unconventional entrepreneurship: A case from the cultural sector," Journal of Business Research, Elsevier, vol. 92(C), pages 455-464.
    2. Alexandra Waluszewski & Ivan Snehota & Antonella La Rocca, 2019. "What remains to be discovered? Manifesto for researching the interactive business world," Post-Print hal-02129174, HAL.
    3. Antonella La Rocca & Andrea Perna & Andrea Sabatini & Enrico Baraldi, 2019. "The emergence of the customer relationship portfolio of a new venture: a networking process," Post-Print hal-02194509, HAL.
    Full references (including those not matched with items on IDEAS)

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