Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy
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DOI: 10.1007/s43039-020-00008-3
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References listed on IDEAS
- Margherita Pagani & Ronald E. Goldsmith & Andrea Perracchio, 2015. "Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads," Post-Print hal-02313220, HAL.
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- Filipovic, Jelena, 2023. "Television food ads aimed at children in South-Eastern Europe: Cultural outlook and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
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Keywords
TV advertising; Dubbing; Subtitling; Attitude; Sharing intention; Purchase intention;All these keywords.
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