Moving forward better marketing for a better world: a path for new research opportunities
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DOI: 10.1007/s43039-023-00072-5
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- Sabrina Celestino & Antonella Garofano & Barbara Masiello & Francesco Izzo & Enrico Bonetti, 2024. "Disability and marketing: a bibliometric analysis and systematic literature review," Italian Journal of Marketing, Springer, vol. 2024(3), pages 311-337, September.
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Keywords
Better marketing for a better world; Research agenda; Literature review;All these keywords.
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