How digital technologies reshape marketing: evidence from a qualitative investigation
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DOI: 10.1007/s43039-023-00063-6
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- Kiru Sichoongwe, 2024. "Adoption Behaviour of Digital Technologies by Firms: Evidence from South Africa’s Manufacturing Sector," Global Business Review, International Management Institute, vol. 25(2_suppl), pages 244-264, April.
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Keywords
Marketing; Digital transformation; Customer engagement; Market analytics; Marketing skills; Marketing organisation;All these keywords.
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