Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships
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DOI: 10.1007/s43039-021-00024-x
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- Francesca Serravalle & Milena Viassone & Giacomo Chiappa, 2022. "Sensory disclosure in an augmented environment: memory of touch and willingness to buy," Italian Journal of Marketing, Springer, vol. 2022(4), pages 401-417, December.
- Eleonora Maria & Michele Simoni & Giuseppe Pedeliento & Marco Galvagno, 2021. "The long Covid effect in marketing and consumer research," Italian Journal of Marketing, Springer, vol. 2021(4), pages 297-303, December.
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Keywords
B2B relationships; Covid-19; Sales and marketing automation;All these keywords.
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