Stretching Firm and Brand Reputation

Citations

Cited by:

1. Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
2. Kenan Arifoğlu & Christopher S. Tang, 2023. "Luxury brand licensing: Competition and reference group effects," Production and Operations Management, Production and Operations Management Society, vol. 32(10), pages 3227-3245, October.
3. Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2018. "Deceptive Advertising with Rational Buyers," Management Science, INFORMS, vol. 64(3), pages 1291-1310, March.
   • Ursino, Giovanni & Piccolo, Salvatore & Tedeschi, Piero, 2012. "Deceptive advertising with rational buyers," MPRA Paper 42553, University Library of Munich, Germany.
   • Giovanni Ursino & Salvatore Piccolo & Piero Tedeschi, 2013. "Deceptive Advertising with Rational Buyers," CSEF Working Papers 348, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
   • Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2015. "Deceptive Advertising with Rational Buyers," DISCE - Working Papers del Dipartimento di Economia e Finanza def025, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
4. Luisa Menapace & GianCarlo Moschini, 2012. "Quality certification by geographical indications, trademarks and firm reputation," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(4), pages 539-566, September.
   • Menapace, Luisa & Moschini, GianCarlo, 2009. "Quality Certification by Geographical Indications, Trademarks and Firm Reputation," Staff General Research Papers Archive 13126, Iowa State University, Department of Economics.
   • Menapace, Luisa & Moschini, Giancarlo, 2012. "Quality certification by geographical indications, trademarks and firm reputation," ISU General Staff Papers 201201010800001148, Iowa State University, Department of Economics.
   • Menapace, Luisa & Moschini, GianCarlo, 2010. "Quality certification by geographical indications, trademarks and firm reputation," ISU General Staff Papers 201006080700001148, Iowa State University, Department of Economics.
   • Menapace, Luisa & Moschini, GianCarlo, 2010. "Quality Certification by Geographical Indications, Trademarks and Firm Reputation," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61778, Agricultural and Applied Economics Association.
5. Liu, Ming & Shan, Yanfei & Li, Yemei, 2023. "Heterogeneous Partners, R&D cooperation and corporate innovation capability: Evidence from Chinese manufacturing firms," Technology in Society, Elsevier, vol. 72(C).
6. Johnen, Johannes & Ng, Robin, 2023. "Harvesting Ratings," CEPR Discussion Papers 18021, C.E.P.R. Discussion Papers.
   • Johannes Johnen & Robin Ng, 2024. "Harvesting Ratings," CRC TR 224 Discussion Paper Series crctr224_2024_509v2, University of Bonn and University of Mannheim, Germany, revised Jul 2024.
   • Johannes Johnen & Robin Ng, 2024. "Harvesting Ratings," CRC TR 224 Discussion Paper Series crctr224_2024_509, University of Bonn and University of Mannheim, Germany.
7. Schmidbauer, Eric & Lubensky, Dmitry, 2018. "New and improved?," International Journal of Industrial Organization, Elsevier, vol. 56(C), pages 26-48.
8. Luis Cabral & Ali Hortacsu, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," NBER Working Papers 10363, National Bureau of Economic Research, Inc.
   • Luís Cabral & Ali Hortacsu, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," Working Papers 04-05, New York University, Leonard N. Stern School of Business, Department of Economics.
   • Cabral, Luis & Hortacsu, Ali, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," CEPR Discussion Papers 4345, C.E.P.R. Discussion Papers.
9. T. Tony Ke & Jiwoong Shin & Jungju Yu, 2023. "A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning," Marketing Science, INFORMS, vol. 42(6), pages 1101-1124, November.
10. Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
    • Ramello, Giovanni, 2006. "What's in a sign? Trademark law and enconomic theory," POLIS Working Papers 67, Institute of Public Policy and Public Choice - POLIS.
11. Hongbin Cai & Ichiro Obara, 2009. "Firm reputation and horizontal integration," RAND Journal of Economics, RAND Corporation, vol. 40(2), pages 340-363, June.
    • Cai, Hongbin, 2004. "Firm Reputation and Horizontal Integration," Santa Cruz Department of Economics, Working Paper Series qt6rk9f1fm, Department of Economics, UC Santa Cruz.
    • Hongbin Cai & Ichiro Obara, 2008. "Firm Reputation and Horizontal Integration," Levine's Working Paper Archive 122247000000002038, David K. Levine.
12. Ken Hendricks & Alan Sorensen, 2009. "Information and the Skewness of Music Sales," Journal of Political Economy, University of Chicago Press, vol. 117(2), pages 324-369, April.
13. Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
    • Young, Andrew T. & Levy, Daniel, 2014. "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
    • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
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    • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
    • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
    • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
    • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
    • Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
    • Andrew T Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Post-Print hal-02387739, HAL.
14. Hakenes, Hendrik & Peitz, Martin, 2009. "Umbrella branding and external certification," European Economic Review, Elsevier, vol. 53(2), pages 186-196, February.
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    • Hendrik Hakenes & Martin Peitz, 2008. "Umbrella Branding and External Certification," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2008_10, Max Planck Institute for Research on Collective Goods.
15. Daniel Levy & Andrew T. Young, 2021. "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
    • Levy, Daniel & Young, Andrew T., 2021. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
    • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
    • Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
    • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
    • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
    • Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
    • Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
    • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
    • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
16. Wilfred Amaldoss & Sanjay Jain, 2015. "Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition," Management Science, INFORMS, vol. 61(9), pages 2064-2079, September.
17. Koenen, Johannes & Peitz, Martin, 2015. "Firm reputation and incentives to “milk” pending patents," International Journal of Industrial Organization, Elsevier, vol. 43(C), pages 18-29.
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18. Bernardita Vial & Felipe Zurita, 2013. "Incentives and Reputation when Names can be Replaced: Valjean Reinvented as Monsieur Madeleine," Documentos de Trabajo 447, Instituto de Economia. Pontificia Universidad Católica de Chile..
19. Kim, Yanghee & Lee, Minwoo & Kim, Byung-Do & Roh, Taewoo, 2024. "Power of agglomeration on electronic word–of–mouth in the restaurant industry: Exploring the moderation role of review quality difference," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
20. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, November.
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21. Cabral, Luís, 2016. "Media exposure and corporate reputation," Research in Economics, Elsevier, vol. 70(4), pages 735-740.
22. Ken Hendricks & Alan Sorensen, 2006. "Information Spillovers in the Market for Recorded Music," NBER Working Papers 12263, National Bureau of Economic Research, Inc.
23. Giovanni B. Ramello, 2008. "Semiotica, diritti e mercato. Economia del marchio nel terzo millennio," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, vol. 2008(1), pages 107-125.
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24. Ricardo Hausmann & Bailey Klinger, 2006. "Structural Transformation and Patterns of Comparative Advantage in the Product Space," CID Working Papers 128, Center for International Development at Harvard University.
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25. Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
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30. Luis M. B. Cabral, 2001. "Optimal Brand Umbrella Size," Working Papers 01-06, New York University, Leonard N. Stern School of Business, Department of Economics.
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32. Johnen, Johannes & Ng, Robin, 2023. "Ratings and Reciprocity," LIDAM Discussion Papers CORE 2023006, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
33. Miklos-Thal, Jeanine, 2008. "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper 11045, University Library of Munich, Germany.
34. Belleflamme, Paul & Peitz, Martin, 2014. "Asymmetric information and overinvestment in quality," European Economic Review, Elsevier, vol. 66(C), pages 127-143.
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35. Wu, YiLin, 2010. "What's in a name? What leads a firm to change its name and what the new name foreshadows," Journal of Banking & Finance, Elsevier, vol. 34(6), pages 1344-1359, June.
36. Hakenes, Hendrik & Peitz, Martin, 2008. "Umbrella branding and the provision of quality," International Journal of Industrial Organization, Elsevier, vol. 26(2), pages 546-556, March.
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37. Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
38. Thomas Liebi, 2002. "Monitoring Eco-Labels: You Can Have Too Much of a Good Thing," Diskussionsschriften dp0207, Universitaet Bern, Departement Volkswirtschaft.
39. Howard P. Marvel & Lixin Ye, 2008. "Trademark Sales, Entry, And The Value Of Reputation," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 49(2), pages 547-576, May.
40. Wang, Tianxi, 2007. "The Reputation of an Organization and its Dynamics," Economics Discussion Papers 2954, University of Essex, Department of Economics.
41. Takako Fujiwara‐Greve & Henrich R. Greve & Stefan Jonsson, 2016. "Asymmetry Of Customer Loss And Recovery Under Endogenous Partnerships: Theory And Evidence," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 57(1), pages 3-30, February.
42. Hakenes, Hendrik & Peitz, Martin, 2004. "Selling Reputation When Going out of Business," Sonderforschungsbereich 504 Publications 04-52, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
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80. Cuellar, Alison Evans & Gertler, Paul J., 2006. "Strategic integration of hospitals and physicians," Journal of Health Economics, Elsevier, vol. 25(1), pages 1-28, January.
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84. Julio J. Rotemberg, 2013. "Expected Firm Altruism, Quality Provision, and Brand Extensions," Marketing Science, INFORMS, vol. 32(2), pages 325-341, March.
85. Xingyue (Luna) Zhang & Yuliang Yao & Jiantong Zhang & Chencheng Fang, 2023. "Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 603-617, February.
86. Hongbin Cai & Ichiro Obara, 2009. "Firm reputation and horizontal integration," RAND Journal of Economics, RAND Corporation, vol. 40(2), pages 340-363, June.
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