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Umbrella Branding in Pharmaceutical Markets

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  • Suppliet, Moritz

    (Tilburg University, School of Economics and Management)

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  • Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM be3f3c38-5e39-4a67-af57-8, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:be3f3c38-5e39-4a67-af57-820c14957e0b
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