Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition
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Cited by:
- Flikkema, M.J. & Man, A.P. de & Wolters, M.J.J., 2010. "New trademark registration as an indicator of innovation: results of an explorative study of Benelux trademark data," Serie Research Memoranda 0009, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
- Stuart Graham & Galen Hancock, 2014. "The USPTO economics research agenda," The Journal of Technology Transfer, Springer, vol. 39(3), pages 335-344, June.
- Stuart J.H. Graham & Galen Hancock & Alan C. Marco & Amanda Fila Myers, 2013. "The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(4), pages 669-705, December.
- Rockett, Katharine, 2010.
"Property Rights and Invention,"
Handbook of the Economics of Innovation, in: Bronwyn H. Hall & Nathan Rosenberg (ed.), Handbook of the Economics of Innovation, edition 1, volume 1, chapter 0, pages 315-380,
Elsevier.
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- Dudar, Olena & Voget, Johannes, 2016. "Corporate taxation and location of intangible assets: Patents vs. trademarks," ZEW Discussion Papers 16-015, ZEW - Leibniz Centre for European Economic Research.
- Crass, Dirk, 2020.
"Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(7), pages 730-755.
- Dirk Crass, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," Industry and Innovation, Taylor & Francis Journals, vol. 27(7), pages 730-755, August.
- Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
- Dirk Crass & Dirk Czarnitzki & Andrew A. Toole, 2019.
"The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations,"
International Journal of the Economics of Business, Taylor & Francis Journals, vol. 26(1), pages 157-176, January.
- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2019. "The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 26(1), pages 157-176.
- Dirk Crass & Dirk Czarnitzki & Andrew A Toole, 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," Working Papers of Department of Management, Strategy and Innovation, Leuven 526330, KU Leuven, Faculty of Economics and Business (FEB), Department of Management, Strategy and Innovation, Leuven.
- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," ZEW Discussion Papers 16-004, ZEW - Leibniz Centre for European Economic Research.
- Nemlioglu, Ilayda & Mallick, Sushanta K., 2020. "Do innovation-intensive firms mitigate their valuation uncertainty during bad times?," Journal of Economic Behavior & Organization, Elsevier, vol. 177(C), pages 913-940.
- Crass, Dirk, 2014. "Which firms use trademarks - and why? Representative firm-level evidence from Germany," ZEW Discussion Papers 14-118, ZEW - Leibniz Centre for European Economic Research.
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More about this item
Keywords
trade marks; opposition; intellectual property rights; reputation;All these keywords.
JEL classification:
- K41 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Litigation Process
- L00 - Industrial Organization - - General - - - General
- O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
- O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
NEP fields
This paper has been announced in the following NEP Reports:- NEP-INT-2007-09-24 (International Trade)
- NEP-IPR-2007-09-24 (Intellectual Property Rights)
- NEP-LAW-2007-09-24 (Law and Economics)
- NEP-MKT-2007-09-24 (Marketing)
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