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Big data analytics in E-commerce: a systematic review and agenda for future research

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  1. Akter, Shahriar & Gunasekaran, Angappa & Wamba, Samuel Fosso & Babu, Mujahid Mohiuddin & Hani, Umme, 2020. "Reshaping competitive advantages with analytics capabilities in service systems," Technological Forecasting and Social Change, Elsevier, vol. 159(C).
  2. Sheshadri Chatterjee & Ranjan Chaudhuri & Sachin Kamble & Shivam Gupta & Uthayasankar Sivarajah, 2023. "Adoption of Artificial Intelligence and Cutting-Edge Technologies for Production System Sustainability: A Moderator-Mediation Analysis," Information Systems Frontiers, Springer, vol. 25(5), pages 1779-1794, October.
  3. Bayerl, Petra Saskia & Jacobs, Gabriele, 2022. "Who is responsible for customers’ privacy? Effects of first versus third party handling of privacy contracts on continuance intentions," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
  4. Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 137-137, February.
  5. Florian Wiesböck & Thomas Hess, 2020. "Digital innovations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 75-86, March.
  6. de Camargo Fiorini, Paula & Roman Pais Seles, Bruno Michel & Chiappetta Jabbour, Charbel Jose & Barberio Mariano, Enzo & de Sousa Jabbour, Ana Beatriz Lopes, 2018. "Management theory and big data literature: From a review to a research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 112-129.
  7. Elia, Gianluca & Solazzo, Gianluca & Lerro, Antonio & Pigni, Federico & Tucci, Christopher L., 2024. "The digital transformation canvas: A conceptual framework for leading the digital transformation process," Business Horizons, Elsevier, vol. 67(4), pages 381-398.
  8. Sundarakani, Balan & Ajaykumar, Aneesh & Gunasekaran, Angappa, 2021. "Big data driven supply chain design and applications for blockchain: An action research using case study approach," Omega, Elsevier, vol. 102(C).
  9. Etienne Thenoz & Solène Juteau & Frantz Rowe, 2024. "E-commerce transformation: A literature review from an institutional and organizational perspective," Post-Print hal-04793487, HAL.
  10. Rainer Alt & Carsta Militzer-Horstmann & Hans-Dieter Zimmermann, 2016. "Electronic Markets on the impact factor," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 95-101, May.
  11. Fatih Pinarbasi & Zehra Nur Canbolat, 2019. "Big data in marketing literature: A bibliometric analysis," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 1(2), pages 15-24, April.
  12. Valentina Romagnoli & Joachim Felix Aigner & Thomas Berlinghof & Niki Bey & Jan-Markus Rodger & Cordelia Patz, 2020. "Identification and assessment of opportunities and threats for the Circular Economy arising from E-commerce," JRC Research Reports JRC122233, Joint Research Centre.
  13. Feifei Huang & Mingxia Lin & Shoukat Iqbal Khattak, 2024. "Form Uncertainty to Sustainable Decision-Making: A Novel MIDAS–AM–DeepAR-Based Prediction Model for E-Commerce Industry Development," Sustainability, MDPI, vol. 16(14), pages 1-24, July.
  14. Shu-Yi Liaw & Thi Mai Le, 2017. "Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(4), pages 66-75, August.
  15. Fadye Saud Al-Fayad, 2020. "The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(1), pages 1-39, March.
  16. Ransome Epie Bawack & Samuel Fosso Wamba & Kevin Daniel André Carillo & Shahriar Akter, 2022. "Artificial intelligence in E-Commerce: a bibliometric study and literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 297-338, March.
  17. JoAnne Labrecque & Maurice Doyon & Raymond Dupuis & Genevieve Dufour, 2019. "Compétitivité du secteur agroalimentaire à l’heure du commerce électronique," CIRANO Project Reports 2019rp-16, CIRANO.
  18. Zhiting Song & Yanming Sun & Jiafu Wan & Lingli Huang & Jianhua Zhu, 2019. "Smart e-commerce systems: current status and research challenges," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(2), pages 221-238, June.
  19. Patrick Mikalef & Ilias O. Pappas & John Krogstie & Michail Giannakos, 2018. "Big data analytics capabilities: a systematic literature review and research agenda," Information Systems and e-Business Management, Springer, vol. 16(3), pages 547-578, August.
  20. Manuel Pérez-Trujillo & Camila Alvayay Torrejón & Maricruz Lacalle Calderón, 2024. "Is E-commerce an opportunity for boosting employment in developing countries? a study for the Chilean case," Asia-Pacific Journal of Regional Science, Springer, vol. 8(4), pages 1077-1110, December.
  21. Barbara Dinter & Jan Krämer, 2018. "Data-driven innovations in electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 403-405, November.
  22. Sabatino, Lorien & Sapi, Geza, 2022. "Online privacy and market structure: Theory and evidence," Information Economics and Policy, Elsevier, vol. 60(C).
  23. Cristina Mihale-Wilson & K. Valerie Carl, 2024. "Designing incentive systems for participation in digital ecosystems—An integrated framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-32, December.
  24. Xiao-qiang Wu & Lei Zhang & Song-ling Tian & Lan Wu, 2021. "Scenario based e-commerce recommendation algorithm based on customer interest in Internet of things environment," Electronic Commerce Research, Springer, vol. 21(3), pages 689-705, September.
  25. Alice Audrezet & Béatrice Parguel, 2017. "Designing measurement tools to improve fluency and certainty: The case of online customer satisfaction evaluation," Post-Print hal-01821838, HAL.
  26. Abhishek Behl & Pankaj Dutta & Stefan Lessmann & Yogesh K. Dwivedi & Samarjit Kar, 2019. "A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach," Information Systems and e-Business Management, Springer, vol. 17(2), pages 285-318, December.
  27. Rainer Alt, 2018. "Electronic Markets and current general research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 123-128, May.
  28. Akter, Shahriar & Hossain, Md Afnan & Sajib, Shahriar & Sultana, Saida & Rahman, Mahfuzur & Vrontis, Demetris & McCarthy, Grace, 2023. "A framework for AI-powered service innovation capability: Review and agenda for future research," Technovation, Elsevier, vol. 125(C).
  29. Etienne Thenoz & Solène Juteau & Frantz Rowe, 2024. "E-commerce transformation: A literature review from an institutional and organizational perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-20, December.
  30. Fatao Wang & Lihui Ding & Hongxin Yu & Yuanjun Zhao, 0. "Big data analytics on enterprise credit risk evaluation of e-Business platform," Information Systems and e-Business Management, Springer, vol. 0, pages 1-40.
  31. Rainer Alt, 2020. "Evolution and perspectives of electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 1-13, March.
  32. Shahriar Akter & Samuel Fosso Wamba, 2019. "Big data and disaster management: a systematic review and agenda for future research," Annals of Operations Research, Springer, vol. 283(1), pages 939-959, December.
  33. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
  34. Yun Wan & Makoto Nakayama & Chei Sian Lee & Simon Poon & Panagiotis Stamolampros, 2022. "The cultural impact in platform competition," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1033-1035, September.
  35. Hossain, Tasnim M Taufique & Akter, Shahriar & Kattiyapornpong, Uraiporn & Dwivedi, Yogesh K., 2019. "Multichannel integration quality: A systematic review and agenda for future research," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 154-163.
  36. Fatao Wang & Lihui Ding & Hongxin Yu & Yuanjun Zhao, 2020. "Big data analytics on enterprise credit risk evaluation of e-Business platform," Information Systems and e-Business Management, Springer, vol. 18(3), pages 311-350, September.
  37. Leogrande, Angelo, 2021. "The Destruction of Price-Representativeness," MPRA Paper 111239, University Library of Munich, Germany.
  38. Ghasemaghaei, Maryam & Calic, Goran, 2019. "Does big data enhance firm innovation competency? The mediating role of data-driven insights," Journal of Business Research, Elsevier, vol. 104(C), pages 69-84.
  39. Ranjan Chaudhuri & Sheshadri Chatterjee & Demetris Vrontis & Alkis Thrassou, 2024. "Adoption of robust business analytics for product innovation and organizational performance: the mediating role of organizational data-driven culture," Annals of Operations Research, Springer, vol. 339(3), pages 1757-1791, August.
  40. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
  41. Ballerini, Jacopo & Ključnikov, Aleksandr & Juárez-Varón, David & Bresciani, Stefano, 2024. "The e-commerce platform conundrum: How manufacturers' leanings affect their internationalization," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  42. Mathias Eggert & Jens Alberts, 2020. "Frontiers of business intelligence and analytics 3.0: a taxonomy-based literature review and research agenda," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 685-739, July.
  43. Muhammad Anwar & Sher Zaman Khan & Syed Zulfiqar Ali Shah, 2018. "Big Data Capabilities and Firm’s Performance: A Mediating Role of Competitive Advantage," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1-28, December.
  44. Demetris Vrontis & Ranjan Chaudhuri & Sheshadri Chatterjee, 2022. "Adoption of Digital Technologies by SMEs for Sustainability and Value Creation: Moderating Role of Entrepreneurial Orientation," Sustainability, MDPI, vol. 14(13), pages 1-19, June.
  45. Mariusz Pyra, 2025. "Comparative Assessment of E-Commerce Market Development in Poland and EU Countries: A Multi-Dimensional Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 431-458.
  46. Shree, Deep & Kumar Singh, Rajesh & Paul, Justin & Hao, Andy & Xu, Shichun, 2021. "Digital platforms for business-to-business markets: A systematic review and future research agenda," Journal of Business Research, Elsevier, vol. 137(C), pages 354-365.
  47. Huosong Xia & Xiang Wei & Wuyue An & Zuopeng Justin Zhang & Zelin Sun, 2021. "Design of electronic-commerce recommendation systems based on outlier mining," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 295-311, June.
  48. Lei Wang & Mengke Yang & Zulfiqar Hussain Pathan & Shafaq Salam & Khuram Shahzad & Jianqiu Zeng, 2018. "Analysis of Influencing Factors of Big Data Adoption in Chinese Enterprises Using DANP Technique," Sustainability, MDPI, vol. 10(11), pages 1-16, October.
  49. Thi Mai Le & Shu-Yi Liaw, 2017. "Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context," Sustainability, MDPI, vol. 9(5), pages 1-19, May.
  50. Bader A. Alyoubi, 2019. "The Impact of Big Data on Electronic Commerce in Profit Organisations in Saudi Arabia," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(4), pages 106-115, December.
  51. Perez-Vega, Rodrigo & Kaartemo, Valtteri & Lages, Cristiana R. & Borghei Razavi, Niloofar & Männistö, Jaakko, 2021. "Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework," Journal of Business Research, Elsevier, vol. 129(C), pages 902-910.
  52. Laura Bitomsky & Olga Bürger & Björn Häckel & Jannick Töppel, 2020. "Value of data meets IT security – assessing IT security risks in data-driven value chains," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 589-605, September.
  53. Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  54. Jiawei Shao & Yi Feng & Ziyang Liu, 2024. "The Impact of Big Data-Driven Strategies on Sustainable Consumer Behaviour in E-Commerce: A Green Economy Perspective," Sustainability, MDPI, vol. 16(24), pages 1-19, December.
  55. Eric W. T. Ngai & Angappa Gunasekaran & Samuel Fosso Wamba & Shahriar Akter & Rameshwar Dubey, 2017. "Big data analytics in electronic markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 243-245, August.
  56. Nora Nahr & Marikka Heikkilä, 2022. "Uncovering the identity of Electronic Markets research through text mining techniques," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1257-1277, September.
  57. Ricardo Buettner, 2017. "Getting a job via career-oriented social networking markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 371-385, November.
  58. Maya Vachkova & Arsalan Ghouri & Haidy Ashour & Normalisa Binti Md Isa & Gregory Barnes, 2023. "Big data and predictive analytics and Malaysian micro-, small and medium businesses," SN Business & Economics, Springer, vol. 3(8), pages 1-28, August.
  59. Ricardo Buettner, 2017. "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 247-265, August.
  60. Raguseo, Elisabetta & Vitari, Claudio & Pigni, Federico, 2020. "Profiting from big data analytics: The moderating roles of industry concentration and firm size," International Journal of Production Economics, Elsevier, vol. 229(C).
  61. Choi, Hyoung-Yong & Park, Junyoung, 2022. "Do data-driven CSR initiatives improve CSR performance? The importance of big data analytics capability," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  62. Matthias Förster & Bastian Bansemir & Angela Roth, 2022. "Employee perspectives on value realization from data within data-driven business models," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 767-806, June.
  63. Rainer Alt & Hans-Dieter Zimmermann, 2018. "Electronic Markets on networked media," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 1-6, February.
  64. Tomohiko Sakao & Abhijna Neramballi, 2020. "A Product/Service System Design Schema: Application to Big Data Analytics," Sustainability, MDPI, vol. 12(8), pages 1-22, April.
  65. Shahriar Akter & Katina Michael & Muhammad Rajib Uddin & Grace McCarthy & Mahfuzur Rahman, 2022. "Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics," Annals of Operations Research, Springer, vol. 308(1), pages 7-39, January.
  66. Biresh Kumar & Sharmistha Roy & Anurag Sinha & Celestine Iwendi & Ľubomíra Strážovská, 2022. "E-Commerce Website Usability Analysis Using the Association Rule Mining and Machine Learning Algorithm," Mathematics, MDPI, vol. 11(1), pages 1-24, December.
  67. Wamba, Samuel Fosso & Dubey, Rameshwar & Gunasekaran, Angappa & Akter, Shahriar, 2020. "The performance effects of big data analytics and supply chain ambidexterity: The moderating effect of environmental dynamism," International Journal of Production Economics, Elsevier, vol. 222(C).
  68. Rainer Alt & Hans-Dieter Zimmermann, 2017. "Electronic Markets on big data services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 191-195, August.
  69. Sarah Bayer & Henner Gimpel & Daniel Rau, 2021. "IoT-commerce - opportunities for customers through an affordance lens," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 27-50, March.
  70. Pietronudo, Maria Cristina & Croidieu, Grégoire & Schiavone, Francesco, 2022. "A solution looking for problems? A systematic literature review of the rationalizing influence of artificial intelligence on decision-making in innovation management," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  71. Sheshadri Chatterjee & Ranjan Chaudhuri & Antonino Galati & Demetris Vrontis, 2021. "Adoption of Ubiquitous CRM for Operational Sustainability of the Firms: Moderating Role of Technology Turbulence," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
  72. Baidyanath Biswas & Pooja Sengupta & Boudhayan Ganguly, 2022. "Your reviews or mine? Exploring the determinants of “perceived helpfulness” of online reviews: a cross-cultural study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1083-1102, September.
  73. Celina M. Olszak & Maria Mach-Król, 2018. "A Conceptual Framework for Assessing an Organization’s Readiness to Adopt Big Data," Sustainability, MDPI, vol. 10(10), pages 1-31, October.
  74. Shrawan Kumar Trivedi & Pradipta Patra & Praveen Ranjan Srivastava & Justin Zuopeng Zhang & Leven J. Zheng, 2024. "What prompts consumers to purchase online? A machine learning approach," Electronic Commerce Research, Springer, vol. 24(4), pages 2953-2989, December.
  75. Shaik, Aqueeb Sohail & Nazrul, Asif & Alshibani, Safiya Mukhtar & Agarwal, Vaishali & Papa, Armando, 2024. "Environmental and economical sustainability and stakeholder satisfaction in SMEs. Critical technological success factors of big data analytics," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
  76. Chaudhuri, Ranjan & Chatterjee, Sheshadri & Mariani, Marcello M. & Wamba, Samuel Fosso, 2024. "Assessing the influence of emerging technologies on organizational data driven culture and innovation capabilities: A sustainability performance perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  77. Luvai Motiwalla & Amit V. Deokar & Surendra Sarnikar & Angelika Dimoka, 2019. "Leveraging Data Analytics for Behavioral Research," Information Systems Frontiers, Springer, vol. 21(4), pages 735-742, August.
  78. Fardin Aziz & Tausif Al Haque & Maria Bentha Hossain & Abdur Rahman & Saleh Ahmed Jalal Siam, 2023. "Customer Behavior Analysis Through Data Analytics In The Bangladeshi Retail Industry," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 7(2), pages 90-96, October.
  79. Akter, Shahriar & Motamarri, Saradhi & Hani, Umme & Shams, Riad & Fernando, Mario & Mohiuddin Babu, Mujahid & Ning Shen, Kathy, 2020. "Building dynamic service analytics capabilities for the digital marketplace," Journal of Business Research, Elsevier, vol. 118(C), pages 177-188.
  80. Mariani, Marcello M. & Machado, Isa & Magrelli, Vittoria & Dwivedi, Yogesh K., 2023. "Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions," Technovation, Elsevier, vol. 122(C).
  81. Peng He & Tong-Yuan Wang & Qi Shang & Jun Zhang & Henry Xu, 2024. "Knowledge mapping of e-commerce supply chain management: a bibliometric analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 1889-1925, September.
  82. AlNuaimi, Bader Khamis & Khan, Mehmood & Ajmal, Mian M., 2021. "The role of big data analytics capabilities in greening e-procurement: A higher order PLS-SEM analysis," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
  83. Mashalah, Heider Al & Hassini, Elkafi & Gunasekaran, Angappa & Bhatt (Mishra), Deepa, 2022. "The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  84. Tiwary, Nishant Kumar & Kumar, Rishi Kant & Sarraf, Shagun & Kumar, Prashant & Rana, Nripendra P., 2021. "Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward," Journal of Business Research, Elsevier, vol. 131(C), pages 121-139.
  85. Jingmei Gao & Zahid Sarwar, 2024. "How do firms create business value and dynamic capabilities by leveraging big data analytics management capability?," Information Technology and Management, Springer, vol. 25(3), pages 283-304, September.
  86. Zhao, Lu & Zhang, Mingli & Tu, Jianbo & Li, Jialing & Zhang, Yan, 2023. "Can users embed their user experience in user-generated images? Evidence from JD.com," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  87. Eric. W. K. See-To & Yang Yang, 2017. "Market sentiment dispersion and its effects on stock return and volatility," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 283-296, August.
  88. Moodley, Raymond & Chiclana, Francisco & Caraffini, Fabio & Carter, Jenny, 2020. "A product-centric data mining algorithm for targeted promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  89. S. Vijayakumar Bharathi, 2017. "Prioritizing and Ranking the Big Data Information Security Risk Spectrum," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 183-201, September.
  90. Sophie Cockcroft & Mark Russell, 2018. "Big Data Opportunities for Accounting and Finance Practice and Research," Australian Accounting Review, CPA Australia, vol. 28(3), pages 323-333, September.
  91. Jeeyoung Lim & Joseph J. Kim & Sunkuk Kim, 2021. "A Holistic Review of Building Energy Efficiency and Reduction Based on Big Data," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
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