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Getting a job via career-oriented social networking markets

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  • Ricardo Buettner

    (Aalen University)

Abstract

While career-oriented social networking markets (CSNM) such as LinkedIn or XING are increasingly appreciated by a large number of internet users, our understanding of CSNM benefits and factors influencing the intention to use CSNM for a job search is very limited. For theoretical work on CSNM I extend Venkatesh’s et al. UTAUT2 model by presenting a new concept considering a user’s ties based on Granovetter’s social network theory. The evaluation of the extended model, which asks users of CSNM about their job search behavior and their search success, shows a predictive quality increase from 19.0 percent to 80.5 percent. Post hoc analyses reveal a substantial negative relationship between the number of a user’s ties and its job search success, which supports the experience of practitioners but contradicts scholarly findings. A level of about 150 contacts is most effective in terms of getting job offers, which confirms Dunbar’s number. The results are useful for scholars and practitioners.

Suggested Citation

  • Ricardo Buettner, 2017. "Getting a job via career-oriented social networking markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 371-385, November.
    • Handle: RePEc:spr:elmark:v:27:y:2017:i:4:d:10.1007_s12525-017-0248-3
    DOI: 10.1007/s12525-017-0248-3
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    More about this item

    Keywords

    Social media; Career-oriented social networking markets; XING; e-HRM; Recruiting; Technology acceptance; Weak ties;
    All these keywords.

    JEL classification:

    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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