Big data analytics in E-commerce: a systematic review and agenda for future research
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DOI: 10.1007/s12525-016-0219-0
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More about this item
Keywords
Big data analytics; E-commerce; Business value;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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