IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxviiiy2025i1p431-458.html
   My bibliography  Save this article

Comparative Assessment of E-Commerce Market Development in Poland and EU Countries: A Multi-Dimensional Analysis

Author

Listed:
  • Mariusz Pyra

Abstract

Purpose: This paper presents a comparative assessment of the development of the e-commerce market in Poland against selected EU countries during 2017-2023. The main aim is to analyse the growth trajectory of the Polish e-commerce sector using the Taxonomic Measure of Development (TMD) and the Model-free Measure of Development (MMD), which allow a comparison of multiple variables between regions. Design/Methodology/Approach: A comprehensive analysis was conducted to identify and analyze the key determinants affecting the development of e-commerce. These determinants include access to digital technologies, economic factors, and the use of the Internet in commercial activities. To construct TMD and MMD indicators, data from Eurostat and the Statista portal were utilized. This analysis enabled the positioning of Poland against other EU countries. Findings: The findings indicate a dynamic development of the Polish e-commerce market from 2017 to 2023, although it still lags behind the leaders in the European Union. The application of taxonomic and model-free methods enabled a comparison of Poland's position with that of other EU countries, thereby identifying areas requiring further support and development. Practical Implications: The article provides practical recommendations for policymakers and businesses, emphasizing pivotal factors influencing the competitiveness of Polish e-commerce within the EU single market. The identification of markets with analogous characteristics facilitates the formulation of strategies to enhance Poland's standing in relation to other nations. Originality/Value: The article introduces a novel approach to the evaluation of e-commerce development in Poland by employing taxonomic and model-free methodologies. It provides a comprehensive set of analytical tools and actionable recommendations. Notably, the implementation of Ward's method facilitates the determination of the domestic market's position in relation to a historical benchmark.

Suggested Citation

  • Mariusz Pyra, 2025. "Comparative Assessment of E-Commerce Market Development in Poland and EU Countries: A Multi-Dimensional Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 431-458.
  • Handle: RePEc:ers:journl:v:xxviii:y:2025:i:1:p:431-458
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/3912/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kazunobu Hayakawa & Hiroshi Mukunoki & Shujiro Urata, 2023. "Can e-commerce mitigate the negative impact of COVID-19 on international trade?," The Japanese Economic Review, Springer, vol. 74(2), pages 215-232, April.
    2. Mariusz Pyra & Izolda Skruibyte & Jurgita Kaspariene, 2024. "Development of the Polish E-Commerce Market in Comparison to Selected EU Countries," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 571-583.
    3. Shahriar Akter & Samuel Fosso Wamba, 2016. "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 173-194, May.
    4. Marta Viu-Roig & Eduard J. Alvarez-Palau, 2020. "The Impact of E-Commerce-Related Last-Mile Logistics on Cities: A Systematic Literature Review," Sustainability, MDPI, vol. 12(16), pages 1-19, August.
    5. Joanna Zurakowska-Sawa & Mariusz Pyra, 2023. "Conditions for the Growth of Cross-BorderE-commerce in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-508.
    6. Jarosław Kinal, 2022. "Peculiarities of e-commerce development: a case of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(3), pages 50-63, March.
    7. repec:bla:jindec:v:49:y:2001:i:4:p:541-58 is not listed on IDEAS
    8. David R. Agrawal & William F. Fox, 2017. "Taxes in an e-commerce generation," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 24(5), pages 903-926, September.
    9. Alan A. Ahi & Noemi Sinkovics & Rudolf R. Sinkovics, 2023. "E-commerce Policy and the Global Economy: A Path to More Inclusive Development?," Management International Review, Springer, vol. 63(1), pages 27-56, February.
    10. Fan, Jingting & Tang, Lixin & Zhu, Weiming & Zou, Ben, 2018. "The Alibaba effect: Spatial consumption inequality and the welfare gains from e-commerce," Journal of International Economics, Elsevier, vol. 114(C), pages 203-220.
    11. Michael D. Smith & Erik Brynjolfsson, 2001. "Consumer Decision-making at an Internet Shopbot: Brand Still Matters," NBER Chapters, in: E-commerce, pages 541-558, National Bureau of Economic Research, Inc.
    12. Rafał Klóska & Elżbieta Ociepa-Kicińska & Rafał Czyżycki & Piotr Szklarz, 2020. "Regional Development in Poland in Taxonomic Terms," Sustainability, MDPI, vol. 12(11), pages 1-11, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pham Quang Huy & Vu Kien Phuc, 2023. "Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective," Future Business Journal, Springer, vol. 9(1), pages 1-21, December.
    2. Hiroshi Aiura & Hikaru Ogawa, 2024. "Does e-commerce ease or intensify tax competition? Destination principle versus origin principle," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 31(3), pages 702-735, June.
    3. Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
    4. Robert Zeithammer & Peter Lenk, 2006. "Bayesian estimation of multivariate-normal models when dimensions are absent," Quantitative Marketing and Economics (QME), Springer, vol. 4(3), pages 241-265, September.
    5. Liran Einav & Dan Knoepfle & Jonathan Levin & Neel Sundaresan, 2014. "Sales Taxes and Internet Commerce," American Economic Review, American Economic Association, vol. 104(1), pages 1-26, January.
    6. de Camargo Fiorini, Paula & Roman Pais Seles, Bruno Michel & Chiappetta Jabbour, Charbel Jose & Barberio Mariano, Enzo & de Sousa Jabbour, Ana Beatriz Lopes, 2018. "Management theory and big data literature: From a review to a research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 112-129.
    7. Xuefeng Shao & Shi Chen, 2024. "Research on Tax Compliance Incentive Effects of Platform Companies from the Perspective of Incomplete Contract – An Empirical Study Based on China," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 330-330, February.
    8. Bart J. Bronnenberg & Jean-Pierre Dubé & Matthew Gentzkow & Jesse M. Shapiro, 2015. "Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(4), pages 1669-1726.
    9. Ornella Tarola & Jean Gabszewicz & Didier Laussel, 2011. "To Acquire, or To Compete? An Entry Dilemma," Journal of Industry, Competition and Trade, Springer, vol. 11(4), pages 369-383, December.
    10. Ting Li & Robert J. Kauffman & Eric van Heck & Peter Vervest & Benedict G. C. Dellaert, 2014. "Consumer Informedness and Firm Information Strategy," Information Systems Research, INFORMS, vol. 25(2), pages 345-363, June.
    11. Michael Dinerstein & Liran Einav & Jonathan Levin & Neel Sundaresan, 2018. "Consumer Price Search and Platform Design in Internet Commerce," American Economic Review, American Economic Association, vol. 108(7), pages 1820-1859, July.
    12. repec:dgr:rugsom:04f04 is not listed on IDEAS
    13. Daniel M. Ringel & Bernd Skiera, 2016. "Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data," Marketing Science, INFORMS, vol. 35(3), pages 511-534, May.
    14. Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Price Dispersion In The Small And In The Large: Evidence From An Internet Price Comparison Site," Journal of Industrial Economics, Wiley Blackwell, vol. 52(4), pages 463-496, December.
    15. Jacek Wójcik, 2017. "Consequences of the Cognitive Digital Divide on the Consumer Market," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 44, pages 69-80.
    16. Dulleck, Uwe & Hackl, Franz & Weiss, Bernhard & Winter-Ebmer, Rudolf, 2008. "Buying Online: Sequential Decision Making by Shopbot Visitors," Economics Series 225, Institute for Advanced Studies.
    17. Gielens, Katrijn & Steenkamp, Jan-Benedict E.M., 2019. "Branding in the era of digital (dis)intermediation," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 367-384.
    18. Dinlersoz, Emin M. & Pereira, Pedro, 2007. "On the diffusion of electronic commerce," International Journal of Industrial Organization, Elsevier, vol. 25(3), pages 541-574, June.
    19. Häring, Julia, 2005. "The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market," ZEW Discussion Papers 05-52, ZEW - Leibniz Centre for European Economic Research.
    20. Fay, Scott, 2008. "Selling an opaque product through an intermediary: The case of disguising one's product," Journal of Retailing, Elsevier, vol. 84(1), pages 59-75.
    21. Fatao Wang & Lihui Ding & Hongxin Yu & Yuanjun Zhao, 0. "Big data analytics on enterprise credit risk evaluation of e-Business platform," Information Systems and e-Business Management, Springer, vol. 0, pages 1-40.

    More about this item

    Keywords

    E-commerce; benchmarking; taxonomic measure; Hellwig’s method.;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • F10 - International Economics - - Trade - - - General
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxviii:y:2025:i:1:p:431-458. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.