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Compétitivité du secteur agroalimentaire à l’heure du commerce électronique

Author

Listed:
  • JoAnne Labrecque
  • Maurice Doyon
  • Raymond Dupuis
  • Genevieve Dufour

Abstract

L’introduction et la pénétration des appareils mobiles à la fin de la première décennie des années 2000 ont agi comme un élément déclencheur d’une révolution attendue du secteur du commerce de détail. La part des ventes en ligne américaines sur l’ensemble des ventes au détail atteignait près de 10 % (9,8 %) en 2018 et devrait s’élever à 15,1 % en 2022. Les ventes en ligne canadiennes suivent une progression semblable. Elles totalisaient 9,2 % des ventes au détail en 2018 et devraient se hisser à 15,3 % en 2022. La progression des ventes en ligne de produits alimentaires affiche un décalage en comparaison au portrait de l’ensemble du secteur commerce de détail. Les ventes en ligne américaines de produits alimentaires et d’alcool capturaient 1,8 % des achats alimentaires en 2018 et devraient croître à 4,4 % en 2020. Puisque le marché canadien suit les tendances américaines, cette croissance de la part des achats alimentaires effectués en ligne accélérera les changements dans les pratiques courantes des acteurs des secteurs bioalimentaire et de la distribution. Ce rapport analyse les enjeux qui découlent de cette transformation pour les acteurs de cette chaîne de valeur, notamment les manufacturiers agroalimentaires.

Suggested Citation

  • JoAnne Labrecque & Maurice Doyon & Raymond Dupuis & Genevieve Dufour, 2019. "Compétitivité du secteur agroalimentaire à l’heure du commerce électronique," CIRANO Project Reports 2019rp-16, CIRANO.
    • Handle: RePEc:cir:cirpro:2019rp-16
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    File URL: https://cirano.qc.ca/files/publications/2019RP-16.pdf
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