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E-commerce transformation: A literature review from an institutional and organizational perspective

Author

Listed:
  • Etienne Thenoz

    (Nantes Université)

  • Solène Juteau

    (EM Normandie Business School, Métis Lab
    GREDEG, CNRS)

  • Frantz Rowe

    (Nantes Université)

Abstract

This literature review is the first to summarize past research on e-commerce transformations and outline a research agenda to understand them. By bringing together concepts from institutional and organizational transformation theories, we develop a conceptual framework to analyze e-commerce transformations and their dynamics. We review 91 papers on e-commerce transformations published between 1995 and 2023 and assess them with our a priori framework to identify six underexamined areas. We then develop a corresponding research agenda and delineate two research thrusts to further our understanding of present and future e-commerce transformations. Our first research thrust calls for analyses of ecosystem-level pressures, regulatory frameworks, and the influence of new intermediaries on e-commerce transformations. Our second thrust proposes to investigate mechanisms that spread or impede forces of change within the organization.

Suggested Citation

  • Etienne Thenoz & Solène Juteau & Frantz Rowe, 2024. "E-commerce transformation: A literature review from an institutional and organizational perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-20, December.
    • Handle: RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00740-0
    DOI: 10.1007/s12525-024-00740-0
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    More about this item

    Keywords

    E-commerce; Literature review; Organizational transformation; Institutional theory; Process;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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