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Rejoinder--Implications of "Online Display Advertising: Targeting and Obtrusiveness"

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Cited by:

  1. Amirulfakhri Hazuki* & Mohd Hanafi Azman Ong & Zamalia Mahmud, 2018. "Mediating Effect of Brand Trust in the Relationship between Marketing Activities and Purchase Intention among the Malaysian Made Car Owners: A Pls-Sem Approach," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 563-570:6.
  2. Shun-Yang Lee & Julian Runge & Daniel Yoo & Yakov Bart & Anett Gyurak & J. W. Schneider, 2023. "COVID-19 Demand Shocks Revisited: Did Advertising Technology Help Mitigate Adverse Consequences for Small and Midsize Businesses?," Papers 2307.09035, arXiv.org, revised Jan 2024.
  3. Potoglou, Dimitris & Palacios, Juan & Feijoo, Claudio & Gómez Barroso, Jose-Luis, 2015. "The supply of personal information: A study on the determinants of information provision in e-commerce scenarios," 26th European Regional ITS Conference, Madrid 2015 127174, International Telecommunications Society (ITS).
  4. Goette, Lorenz & Tripodi, Egon, 2024. "The limits of social recognition: Experimental evidence from blood donors," Journal of Public Economics, Elsevier, vol. 231(C).
  5. Kalaignanam, Kartik & Kushwaha, Tarun & Rajavi, Koushyar, 2018. "How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows," Journal of Retailing, Elsevier, vol. 94(3), pages 265-279.
  6. de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
  7. Yanwen Wang & Chunhua Wu & Ting Zhu, 2019. "Mobile Hailing Technology and Taxi Driving Behaviors," Marketing Science, INFORMS, vol. 38(5), pages 734-755, September.
  8. Seung-Hyun Lee & Hee Jin Mun & Kyung Min Park, 2015. "When is dependence on other organizations burdensome? The effect of asymmetric dependence on internet firm failure," Strategic Management Journal, Wiley Blackwell, vol. 36(13), pages 2058-2074, December.
  9. Joo, Mingyu & Kim, Seung Hyun & Ghose, Anindya & Wilbur, Kenneth C., 2023. "Designing Distributed Ledger technologies, like Blockchain, for advertising markets," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 12-21.
  10. Jens Prüfer & Christoph Schottmüller, 2021. "Competing with Big Data," Journal of Industrial Economics, Wiley Blackwell, vol. 69(4), pages 967-1008, December.
  11. Mpinganjira, Mercy & Maduku, Daniel K., 2019. "Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands," Journal of Business Research, Elsevier, vol. 95(C), pages 464-478.
  12. de Montjoye, Yves-Alexandre & Ramadorai, Tarun & Valletti, Tommaso & Walther, Ansgar, 2021. "Privacy, adoption, and truthful reporting: A simple theory of contact tracing applications," Economics Letters, Elsevier, vol. 198(C).
  13. El Hana, Nadr & Mercanti-Guérin, Maria & Sabri, Ouidade, 2023. "Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  14. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  15. Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2020. "On the Private and Social Value of Consumer Data in Vertically-Integrated Platform Markets," CSEF Working Papers 583, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
  16. Joseph F. Hair & Christian M. Ringle & Siegfried P. Gudergan & Andreas Fischer & Christian Nitzl & Con Menictas, 2019. "Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice," Business Research, Springer;German Academic Association for Business Research, vol. 12(1), pages 115-142, April.
  17. Michael North & Michael Ficorilli, 2017. "Click me: an examination of the impact size, color, and design has on banner advertisements generating clicks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(3), pages 99-108, September.
  18. Joel Barajas & Ram Akella & Marius Holtan & Aaron Flores, 2016. "Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces," Marketing Science, INFORMS, vol. 35(3), pages 465-483, May.
  19. Eric M. Schwartz & Eric T. Bradlow & Peter S. Fader, 2017. "Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments," Marketing Science, INFORMS, vol. 36(4), pages 500-522, July.
  20. Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
  21. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
  22. Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
  23. Yongrui Duan & Yao Ge & Yixuan Feng, 2022. "Pricing and personal data collection strategies of online platforms in the face of privacy concerns," Electronic Commerce Research, Springer, vol. 22(2), pages 539-559, June.
  24. Xiang Hui & Meng Liu, 2022. "Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising," CESifo Working Paper Series 9886, CESifo.
  25. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
  26. Harikesh S. Nair & Sanjog Misra & William J. Hornbuckle IV & Ranjan Mishra & Anand Acharya, 2017. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Marketing Science, INFORMS, vol. 36(5), pages 699-725, September.
  27. van Ewijk, Bernadette J. & Stubbe, Astrid & Gijsbrechts, Els & Dekimpe, Marnik G., 2021. "Online display advertising for CPG brands: (When) does it work?," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 271-289.
  28. Henk Kox & Bas Straathof & Gijsbert Zwart, 2017. "Targeted advertising, platform competition, and privacy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(3), pages 557-570, September.
  29. Mark A. P. Davies, 2018. "Using time in branding: reflections and orientations in an increasingly competitive world," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 93-100, March.
  30. Adena, Maja & Huck, Steffen, 2022. "Personalized fundraising: A field experiment on threshold matching of donations," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 1-20.
  31. Coby Morvinski & On Amir & Eitan Muller, 2017. "“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial," Marketing Science, INFORMS, vol. 36(2), pages 290-300, March.
  32. Anna D’Annunzio & Antonio Russo, 2020. "Ad Networks and Consumer Tracking," Management Science, INFORMS, vol. 66(11), pages 5040-5058, November.
  33. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
  34. Radha Mookerjee & Subodha Kumar & Vijay S. Mookerjee, 2017. "Optimizing Performance-Based Internet Advertisement Campaigns," Operations Research, INFORMS, vol. 65(1), pages 38-54, February.
  35. Ni Huang & Probal Mojumder & Tianshu Sun & Jinchi Lv & Joseph M. Golden, 2021. "Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request," Information Systems Research, INFORMS, vol. 32(3), pages 914-931, September.
  36. Mazurek, Grzegorz & Małagocka, Karolina, 2019. "What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think," Business Horizons, Elsevier, vol. 62(6), pages 751-759.
  37. Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2022. "Business models, consumer data and privacy in platform markets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 599-634, September.
  38. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
  39. Jinping Hu, 2023. "Customer feature selection from high-dimensional bank direct marketing data for uplift modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 160-171, June.
  40. Goh, Khim-Yong & Chu, Junhong & Wu, Jing, 2015. "Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response," Journal of Interactive Marketing, Elsevier, vol. 30(C), pages 34-45.
  41. Potoglou, Dimitris & Palacios, Juan-Francisco & Feijóo, Claudio, 2015. "An integrated latent variable and choice model to explore the role of privacy concern on stated behavioural intentions in e-commerce," Journal of choice modelling, Elsevier, vol. 17(C), pages 10-27.
  42. Hsing Kenneth Cheng & D. Daniel Sokol & Xinyu Zang, 2024. "The rise of empirical online platform research in the new millennium," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 416-451, March.
  43. Bleier, Alexander & Eisenbeiss, Maik, 2015. "The Importance of Trust for Personalized Online Advertising," Journal of Retailing, Elsevier, vol. 91(3), pages 390-409.
  44. Garrett A. Johnson & Randall A. Lewis & David H. Reiley, 2017. "When Less Is More: Data and Power in Advertising Experiments," Marketing Science, INFORMS, vol. 36(1), pages 43-53, January.
  45. Brett R. Gordon & Florian Zettelmeyer & Neha Bhargava & Dan Chapsky, 2019. "A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook," Marketing Science, INFORMS, vol. 38(2), pages 193-225, March.
  46. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  47. Paramveer S. Dhillon & Sinan Aral, 2021. "Modeling Dynamic User Interests: A Neural Matrix Factorization Approach," Marketing Science, INFORMS, vol. 40(6), pages 1059-1080, November.
  48. Morlok, Tina & Matt, Christian & Hess, Thomas, 2017. "Privatheitsforschung in den Wirtschaftswissenschaften: Entwicklung, Stand und Perspektiven," Working Papers 1/2017, University of Munich, Munich School of Management, Institute for Information Systems and New Media.
  49. Anindya Ghose & Panagiotis G. Ipeirotis & Beibei Li, 2014. "Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue," Management Science, INFORMS, vol. 60(7), pages 1632-1654, July.
  50. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
  51. Sefora Hailu Yoseph & Gao Chongyan, 2024. "Antecedents of Consumers’ Privacy Protection Behavior and Intention to Disclose Personal Information: Mediating Role of Personal Information Transparency," International Journal of Science and Business, IJSAB International, vol. 37(1), pages 96-118.
  52. K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302R, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
  53. Aguirre, Elizabeth & Mahr, Dominik & Grewal, Dhruv & de Ruyter, Ko & Wetzels, Martin, 2015. "Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness," Journal of Retailing, Elsevier, vol. 91(1), pages 34-49.
  54. Zheng Fang & Bin Gu & Xueming Luo & Yunjie Xu, 2015. "Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions," Information Systems Research, INFORMS, vol. 26(3), pages 552-564, September.
  55. K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302, Cowles Foundation for Research in Economics, Yale University.
  56. Xiang Hui & Meng Liu & Tat Chan, 2023. "Targeted incentives, broad impacts: Evidence from an E-commerce platform," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 493-517, December.
  57. Jing Yan, 2024. "Data privacy regulation and cross-border e-commerce," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 51(4), pages 913-927, November.
  58. Thomas Fandrich & Christian Barrot & Jan U. Becker, 2014. "Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen," Schmalenbach Journal of Business Research, Springer, vol. 66(7), pages 601-624, November.
  59. Thomas Wein, 2022. "Data Protection, Cookie Consent, and Prices," Economies, MDPI, vol. 10(12), pages 1-26, December.
  60. Schauerte, Nico & Becker, Maren & Imschloss, Monika & Wichmann, Julian R.K. & Reinartz, Werner J., 2023. "The managerial relevance of marketing science: Properties and genesis," International Journal of Research in Marketing, Elsevier, vol. 40(4), pages 801-822.
  61. Andre Veiga & Tommaso Valletti, 2020. "Attention, recall and purchase: Experimental evidence on online news and advertising," Working Papers 20-15, NET Institute.
  62. Jungwoo Lee & Cheong Kim & Kun Chang Lee, 2021. "Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
  63. Alex Jiyoung Kim & Subramanian Balachander, 2023. "Coordinating traditional media advertising and online advertising in brand marketing," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1865-1879, June.
  64. Daron Acemoglu & Ali Makhdoumi & Azarakhsh Malekian & Asu Ozdaglar, 2022. "Too Much Data: Prices and Inefficiencies in Data Markets," American Economic Journal: Microeconomics, American Economic Association, vol. 14(4), pages 218-256, November.
  65. Piyush Anand & Clarence Lee, 2023. "Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer," Marketing Science, INFORMS, vol. 42(1), pages 189-207, January.
  66. Shengqi Ye & Goker Aydin & Shanshan Hu, 2015. "Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer," Management Science, INFORMS, vol. 61(6), pages 1255-1274, June.
  67. Tanya Mark & Tirtha Dhar & Peter C. Verhoef & Katherine N. Lemon, 2024. "How is retargeting related to purchase incidence, channel choice, and purchase quantity?," Marketing Letters, Springer, vol. 35(2), pages 275-288, June.
  68. Avi Goldfarb & Catherine E. Tucker, 2011. "Privacy Regulation and Online Advertising," Management Science, INFORMS, vol. 57(1), pages 57-71, January.
  69. Klaus M. Miller & Bernd Skiera, 2017. "Economic Damage of Cookie Lifetime Restrictions," Working Papers 17-02, NET Institute.
  70. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.
  71. Anindya Ghose & Xitong Guo & Beibei Li & Yuanyuan Dang, 2021. "Empowering Patients Using Smart Mobile Health Platforms: Evidence From A Randomized Field Experiment," Papers 2102.05506, arXiv.org, revised Feb 2021.
  72. Kireyev, Pavel & Pauwels, Koen & Gupta, Sunil, 2016. "Do display ads influence search? Attribution and dynamics in online advertising," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 475-490.
  73. Andrea M. Matwyshyn, 2011. "Commentary--Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker," Marketing Science, INFORMS, vol. 30(3), pages 409-412, 05-06.
  74. Yuxiang Zhang & Weijun Zhong, 2024. "“Anchoring Effect†of Privacy in Targeted Persuasive Advertising Competition," SAGE Open, , vol. 14(2), pages 21582440241, June.
  75. Lijia Ma & Xingchen Xu & Yong Tan, 2024. "Crafting Knowledge: Exploring the Creative Mechanisms of Chat-Based Search Engines," Papers 2402.19421, arXiv.org.
  76. Gubela, Robin M. & Lessmann, Stefan & Jaroszewicz, Szymon, 2020. "Response transformation and profit decomposition for revenue uplift modeling," European Journal of Operational Research, Elsevier, vol. 283(2), pages 647-661.
  77. Ryo Kato & Takahiro Hoshino & Daisuke Moriwaki & Shintaro Okazaki, 2022. "Mobile Targeting: Exploring the Role of Area Familiarity, Store Knowledge, and Promotional Incentives," Discussion Paper Series DP2022-10, Research Institute for Economics & Business Administration, Kobe University.
  78. Klaus Wertenbroch & Rom Y. Schrift & Joseph W. Alba & Alixandra Barasch & Amit Bhattacharjee & Markus Giesler & Joshua Knobe & Donald R. Lehmann & Sandra Matz & Gideon Nave & Jeffrey R. Parker & Stefa, 2020. "Autonomy in consumer choice," Marketing Letters, Springer, vol. 31(4), pages 429-439, December.
  79. Duan, Yongrui & Liu, Peng & Feng, Yixuan, 2022. "Pricing strategies of two-sided platforms considering privacy concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  80. Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd, 2020. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 789-804.
  81. Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
  82. Kurt P. Munz & Minah H. Jung & Adam L. Alter, 2020. "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization," Marketing Science, INFORMS, vol. 39(6), pages 1071-1091, November.
  83. Song Lin, 2024. "Media Formats of Advertising," Marketing Science, INFORMS, vol. 43(5), pages 1031-1051, September.
  84. Peitz, Martin & Reisinger, Markus, 2014. "The Economics of Internet Media," Working Papers 14-23, University of Mannheim, Department of Economics.
  85. Zeng, Fue & Ye, Qing & Li, Jing & Yang, Zhilin, 2021. "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox," Journal of Business Research, Elsevier, vol. 124(C), pages 667-675.
  86. Pizzi, Gabriele & Vannucci, Virginia & Aiello, Gaetano, 2020. "Branding in the time of virtual reality: Are virtual store brand perceptions real?," Journal of Business Research, Elsevier, vol. 119(C), pages 502-510.
  87. Seshadri Tirunillai & Gerard J. Tellis, 2017. "Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control," Marketing Science, INFORMS, vol. 36(6), pages 862-878, November.
  88. Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," NBER Working Papers 27684, National Bureau of Economic Research, Inc.
  89. Karle, Heiko & Peitz, Martin, 2017. "De-targeting: Advertising an assortment of products to loss-averse consumers," European Economic Review, Elsevier, vol. 95(C), pages 103-124.
  90. Hema Yoganarasimhan, 2020. "Search Personalization Using Machine Learning," Management Science, INFORMS, vol. 66(3), pages 1045-1070, March.
  91. Zhuo, Ran & Huffaker, Bradley & claffy, kc & Greenstein, Shane, 2021. "The impact of the General Data Protection Regulation on internet interconnection," Telecommunications Policy, Elsevier, vol. 45(2).
  92. Jin, Ginger Zhe & Wagman, Liad, 2021. "Big data at the crossroads of antitrust and consumer protection," Information Economics and Policy, Elsevier, vol. 54(C).
  93. Nawaf H. Alqahtani & Tahani H. Alqahtani, 2023. "Search Engine Strategy Report Case Study University of Dundee," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(1), pages 1-27, February.
  94. Xueming Luo & Michelle Andrews & Zheng Fang & Chee Wei Phang, 2014. "Mobile Targeting," Management Science, INFORMS, vol. 60(7), pages 1738-1756, July.
  95. Sameer Mehta & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2020. "Sustaining a Good Impression: Mechanisms for Selling Partitioned Impressions at Ad Exchanges," Information Systems Research, INFORMS, vol. 31(1), pages 126-147, March.
  96. Johannes Hermle & Giorgio Martini, 2022. "Valid and Unobtrusive Measurement of Returns to Advertising through Asymmetric Budget Split," Papers 2207.00206, arXiv.org.
  97. Wei Zhou & Zidong Wang, 2020. "Competing for Search Traffic in Query Markets: Entry Strategy, Platform Design, and Entrepreneurship," Working Papers 20-12, NET Institute.
  98. Yinan Yu & Liangfei Qiu & Hailiang Chen & Benjamin Yen, 2023. "Movie fit uncertainty and interplay between traditional advertising and social media marketing," Marketing Letters, Springer, vol. 34(3), pages 429-448, September.
  99. Jan Krämer & Daniel Schnurr & Michael Wohlfarth, 2019. "Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem," Management Science, INFORMS, vol. 65(4), pages 1678-1699, April.
  100. Luis Miralles-Pechuán & M. Atif Qureshi & Brian Mac Namee, 2023. "Real-time bidding campaigns optimization using user profile settings," Electronic Commerce Research, Springer, vol. 23(2), pages 1297-1322, June.
  101. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
  102. Michael A. Wiles & Saeed Janani & Darima Fotheringham & Chadwick J. Miller, 2024. "A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries," Marketing Science, INFORMS, vol. 43(3), pages 542-563, May.
  103. Vilma Todri, 2022. "Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior," Marketing Science, INFORMS, vol. 41(1), pages 7-18, January.
  104. Christina Uhl & Nadia Abou Nabout & Klaus Miller, 2020. "How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness," Papers 2008.12132, arXiv.org.
  105. Muhammad Zahid Nawaz & Meng Tao & Hassan Ahmad & Md Jamirul Haque & Shahid Nawaz & Muhammad Nauman Shafique, 2020. "Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?," SAGE Open, , vol. 10(2), pages 21582440209, May.
  106. Tesary Lin, 2022. "Valuing Intrinsic and Instrumental Preferences for Privacy," Marketing Science, INFORMS, vol. 41(4), pages 663-681, July.
  107. Ziliang Deng & Peter W Liesch & Zeyu Wang, 2021. "Deceptive signaling on globalized digital platforms: Institutional hypnosis and firm internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(6), pages 1096-1120, August.
  108. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.
  109. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
  110. Nathan M. Fong, 2017. "How Targeting Affects Customer Search: A Field Experiment," Management Science, INFORMS, vol. 63(7), pages 2353-2364, July.
  111. Kaatz, Christopher, 2020. "Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  112. Kim, Su Jung & Wang, Rebecca Jen-Hui & Malthouse, Edward C., 2015. "The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 28-41.
  113. Byun, Kyung-Ah & Hong, JungHwa & William James, Kevin, 2023. "When does a goal-appeal match affect consumer satisfaction? Examining the work and play context," Journal of Business Research, Elsevier, vol. 158(C).
  114. Arnold, René & Marcus, J. Scott & Petropoulos, Georgios & Schneider, Anna, 2018. "Is data the new oil? Diminishing returns to scale," 29th European Regional ITS Conference, Trento 2018 184927, International Telecommunications Society (ITS).
  115. Zhen Sun & Milind Dawande & Ganesh Janakiraman & Vijay Mookerjee, 2017. "Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising," Information Systems Research, INFORMS, vol. 28(3), pages 511-528, September.
  116. Méndez-Suárez, Mariano & Monfort, Abel, 2020. "The amplifying effect of branded queries on advertising in multi-channel retailing," Journal of Business Research, Elsevier, vol. 112(C), pages 254-260.
  117. Mengzhou Zhuang & Eric (Er) Fang & Jongkuk Lee & Xiaoling Li, 2021. "The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms," Information Systems Research, INFORMS, vol. 32(4), pages 1412-1430, December.
  118. Amin Sayedi, 2018. "Real-Time Bidding in Online Display Advertising," Marketing Science, INFORMS, vol. 37(4), pages 553-568, August.
  119. Daniel Zantedeschi & Eleanor McDonnell Feit & Eric T. Bradlow, 2017. "Measuring Multichannel Advertising Response," Management Science, INFORMS, vol. 63(8), pages 2706-2728, August.
  120. Leonard M. Lodish & Americus Reed, II, 2011. "Commentary--When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness," Marketing Science, INFORMS, vol. 30(3), pages 405-408, 05-06.
  121. Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
  122. Weijia Dai & Hyunjin Kim & Michael Luca, 2016. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Harvard Business School Working Papers 17-025, Harvard Business School, revised Jan 2023.
  123. Nathan Kallus & Xiaojie Mao & Angela Zhou, 2022. "Assessing Algorithmic Fairness with Unobserved Protected Class Using Data Combination," Management Science, INFORMS, vol. 68(3), pages 1959-1981, March.
  124. Khim-Yong Goh & Kai-Lung Hui & Ivan P. L. Png, 2015. "Privacy and Marketing Externalities: Evidence from Do Not Call," Management Science, INFORMS, vol. 61(12), pages 2982-3000, December.
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