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Autonomy in consumer choice

Author

Listed:
  • Klaus Wertenbroch

    (INSEAD)

  • Rom Y. Schrift

    (Kelley School of Business, Indiana University)

  • Joseph W. Alba

    (Warrington College of Business, University of Florida)

  • Alixandra Barasch

    (Stern School of Business, New York University)

  • Amit Bhattacharjee

    (INSEAD)

  • Markus Giesler

    (Schulich School of Business, York University)

  • Joshua Knobe

    (Yale University)

  • Donald R. Lehmann

    (Columbia Business School, Columbia University)

  • Sandra Matz

    (Columbia Business School, Columbia University)

  • Gideon Nave

    (The Wharton School, University of Pennsylvania)

  • Jeffrey R. Parker

    (University of Illinois at Chicago)

  • Stefano Puntoni

    (Rotterdam School of Management, Erasmus University)

  • Yanmei Zheng

    (The Shidler College of Business, University of Hawaii)

  • Yonat Zwebner

    (Arison School of Business, Interdisciplinary Center Herzliya)

Abstract

We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.

Suggested Citation

  • Klaus Wertenbroch & Rom Y. Schrift & Joseph W. Alba & Alixandra Barasch & Amit Bhattacharjee & Markus Giesler & Joshua Knobe & Donald R. Lehmann & Sandra Matz & Gideon Nave & Jeffrey R. Parker & Stefa, 2020. "Autonomy in consumer choice," Marketing Letters, Springer, vol. 31(4), pages 429-439, December.
    • Handle: RePEc:kap:mktlet:v:31:y:2020:i:4:d:10.1007_s11002-020-09521-z
    DOI: 10.1007/s11002-020-09521-z
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    References listed on IDEAS

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    Cited by:

    1. Pascal Oliver Heßler & Jella Pfeiffer & Sebastian Hafenbrädl, 2022. "When Self-Humanization Leads to Algorithm Aversion," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 275-292, June.
    2. Erik Hermann, 2022. "Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective," Journal of Business Ethics, Springer, vol. 179(1), pages 43-61, August.
    3. TaeWoo Kim & Umair Usman & Aaron Garvey & Adam Duhachek, 2023. "Artificial Intelligence in Marketing and Consumer Behavior Research," Foundations and Trends(R) in Marketing, now publishers, vol. 18(1), pages 1-93, October.
    4. Michael R. Hyman & Alena Kostyk & David Trafimow, 2023. "True Consumer Autonomy: A Formalization and Implications," Journal of Business Ethics, Springer, vol. 183(3), pages 841-863, March.
    5. Pedersen, Carsten Lund, 2021. "Taking matters into one’s own hands? Addressing the relational nature of FLE autonomy," Journal of Business Research, Elsevier, vol. 136(C), pages 366-376.
    6. Flavián, Carlos & Belk, Russell W. & Belanche, Daniel & Casaló, Luis V., 2024. "Automated social presence in AI: Avoiding consumer psychological tensions to improve service value," Journal of Business Research, Elsevier, vol. 175(C).

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