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Stretching Firm and Brand Reputation
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Cited by:
- Luís Almeida Costa & Luís Vasconcelos, 2010.
"Share the Fame or Share the Blame? The Reputational Implications of Partnerships,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 259-301, June.
- Luis Almeida Costa e & Luis Vasconcelos, 2008. "Share the fame or share the blame? The reputational implications of partnerships," Nova SBE Working Paper Series wp539, Universidade Nova de Lisboa, Nova School of Business and Economics.
- Junran Wu & Ke Xu & Jichang Zhao, 2019. "Online reviews can predict long-term returns of individual stocks," Papers 1905.03189, arXiv.org.
- Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
- Vincenzo Scoppa, 2003.
"Contratti incompleti ed enforcement endogeno. Una rassegna della letteratura,"
Economia politica, Società editrice il Mulino, issue 3, pages 391-440.
- Scoppa, Vincenzo, 2003. "Contratti Incompleti Ed Enforcement Endogeno. Una Rassegna Della Letteratura [Incomplete Contracts and Endogenous Enforcement. A Survey]," MPRA Paper 17284, University Library of Munich, Germany.
- Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2018.
"Deceptive Advertising with Rational Buyers,"
Management Science, INFORMS, vol. 64(3), pages 1291-1310, March.
- Ursino, Giovanni & Piccolo, Salvatore & Tedeschi, Piero, 2012. "Deceptive advertising with rational buyers," MPRA Paper 42553, University Library of Munich, Germany.
- Giovanni Ursino & Salvatore Piccolo & Piero Tedeschi, 2013. "Deceptive Advertising with Rational Buyers," CSEF Working Papers 348, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
- Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2015. "Deceptive Advertising with Rational Buyers," DISCE - Working Papers del Dipartimento di Economia e Finanza def025, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
- Belleflamme, Paul & Peitz, Martin, 2014.
"Asymmetric information and overinvestment in quality,"
European Economic Review, Elsevier, vol. 66(C), pages 127-143.
- Paul Belleflamme & Martin Peitz, 2009. "Asymmetric Information and Overinvestment in Quality," CESifo Working Paper Series 2619, CESifo.
- BELLEFLAMME, Paul & PEITZ, Martin, 2014. "Asymmetric information and overinvestment in quality," LIDAM Reprints CORE 2546, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Luisa Menapace & GianCarlo Moschini, 2012.
"Quality certification by geographical indications, trademarks and firm reputation,"
European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(4), pages 539-566, September.
- Menapace, Luisa & Moschini, GianCarlo, 2009. "Quality Certification by Geographical Indications, Trademarks and Firm Reputation," Staff General Research Papers Archive 13126, Iowa State University, Department of Economics.
- Menapace, Luisa & Moschini, Giancarlo, 2012. "Quality certification by geographical indications, trademarks and firm reputation," ISU General Staff Papers 201201010800001148, Iowa State University, Department of Economics.
- Menapace, Luisa & Moschini, GianCarlo, 2010. "Quality certification by geographical indications, trademarks and firm reputation," ISU General Staff Papers 201006080700001148, Iowa State University, Department of Economics.
- Menapace, Luisa & Moschini, GianCarlo, 2010. "Quality Certification by Geographical Indications, Trademarks and Firm Reputation," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61778, Agricultural and Applied Economics Association.
- Liu, Ming & Shan, Yanfei & Li, Yemei, 2023. "Heterogeneous Partners, R&D cooperation and corporate innovation capability: Evidence from Chinese manufacturing firms," Technology in Society, Elsevier, vol. 72(C).
- Johnen, Johannes & Ng, Robin, 2023.
"Harvesting Ratings,"
CEPR Discussion Papers
18021, C.E.P.R. Discussion Papers.
- Johannes Johnen & Robin Ng, 2024. "Harvesting Ratings," CRC TR 224 Discussion Paper Series crctr224_2024_509v2, University of Bonn and University of Mannheim, Germany, revised Jul 2024.
- Johannes Johnen & Robin Ng, 2024. "Harvesting Ratings," CRC TR 224 Discussion Paper Series crctr224_2024_509, University of Bonn and University of Mannheim, Germany.
- E. Bacchiega & M. Colucci & M. Magnani, 2019. "What goes around, comes around: Reciprocal effects and double-sided moral hazard in the choice of brand licensing," Working Papers wp1136, Dipartimento Scienze Economiche, Universita' di Bologna.
- Schmidbauer, Eric & Lubensky, Dmitry, 2018. "New and improved?," International Journal of Industrial Organization, Elsevier, vol. 56(C), pages 26-48.
- Luis Cabral & Ali Hortacsu, 2004.
"The Dynamics of Seller Reputation: Theory and Evidence from eBay,"
NBER Working Papers
10363, National Bureau of Economic Research, Inc.
- Luís Cabral & Ali Hortacsu, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," Working Papers 04-05, New York University, Leonard N. Stern School of Business, Department of Economics.
- Cabral, Luis & Hortacsu, Ali, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," CEPR Discussion Papers 4345, C.E.P.R. Discussion Papers.
- T. Tony Ke & Jiwoong Shin & Jungju Yu, 2023. "A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning," Marketing Science, INFORMS, vol. 42(6), pages 1101-1124, November.
- Giovanni B. Ramello, 2006.
"What'S In A Sign ? Trademark Law And Economic Theory,"
Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
- Ramello, Giovanni, 2006. "What's in a sign? Trademark law and enconomic theory," POLIS Working Papers 67, Institute of Public Policy and Public Choice - POLIS.
- Young, Andrew T. & Levy, Daniel, 2014.
"Explicit Evidence of an Implicit Contract,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
- Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
- Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
- Andrew T Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Post-Print hal-02387739, HAL.
- Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
- Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
- Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
- Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
- Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
- Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
- Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
- Huang, Jiekun, 2018. "The customer knows best: The investment value of consumer opinions," Journal of Financial Economics, Elsevier, vol. 128(1), pages 164-182.
- Sridhar Moorthy, 2012. "Can Brand Extension Signal Product Quality?," Marketing Science, INFORMS, vol. 31(5), pages 756-770, September.
- Hongbin Cai & Ichiro Obara, 2009.
"Firm reputation and horizontal integration,"
RAND Journal of Economics, RAND Corporation, vol. 40(2), pages 340-363, June.
- Cai, Hongbin, 2004. "Firm Reputation and Horizontal Integration," Santa Cruz Department of Economics, Working Paper Series qt6rk9f1fm, Department of Economics, UC Santa Cruz.
- Hongbin Cai & Ichiro Obara, 2008. "Firm Reputation and Horizontal Integration," Levine's Working Paper Archive 122247000000002038, David K. Levine.
- Fishman, Arthur & Finkelshtain, Israel & Simhon, Avi & Yacouel, Nira, 2008. "The Economics of Collective Brands," Discussion Papers 46056, Hebrew University of Jerusalem, Department of Agricultural Economics and Management.
- Hausmann, Ricardo & Klinger, Bailey, 2006.
"Structural Transformation and Patterns of Comparative Advantage in the Product Space,"
Working Paper Series
rwp06-041, Harvard University, John F. Kennedy School of Government.
- Ricardo Hausmann & Bailey Klinger, 2006. "Structural Transformation and Patterns of Comparative Advantage in the Product Space," Growth Lab Working Papers 5, Harvard's Growth Lab.
- Ricardo Hausmann & Bailey Klinger, 2006. "Structural Transformation and Patterns of Comparative Advantage in the Product Space," CID Working Papers 128, Center for International Development at Harvard University.
- Suppliet, Moritz, 2020.
"Umbrella branding in pharmaceutical markets,"
Journal of Health Economics, Elsevier, vol. 73(C).
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM 6ee607fc-8602-4270-a076-3, Tilburg University, School of Economics and Management.
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-034, Tilburg University, Tilburg Law and Economic Center.
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM be3f3c38-5e39-4a67-af57-8, Tilburg University, School of Economics and Management.
- Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-033, Tilburg University, Center for Economic Research.
- Ken Hendricks & Alan Sorensen, 2009. "Information and the Skewness of Music Sales," Journal of Political Economy, University of Chicago Press, vol. 117(2), pages 324-369, April.
- Hakenes, Hendrik & Peitz, Martin, 2004.
"Selling reputation when going out of business,"
Papers
04-52, Sonderforschungsbreich 504.
- Hendrik Hakenes & Martin Peitz, 2004. "Selling Reputation When Going out of Business," CESifo Working Paper Series 1213, CESifo.
- Hakenes, Hendrik & Peitz, Martin, 2004. "Selling Reputation When Going out of Business," Sonderforschungsbereich 504 Publications 04-52, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
- Belleflamme,Paul & Peitz,Martin, 2015.
"Industrial Organization,"
Cambridge Books,
Cambridge University Press, number 9781107687899.
- Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107069978, September.
- Julio J. Rotemberg, 2010. "Quality Provision, Expected Firm Altruism and Brand Extensions," NBER Working Papers 15635, National Bureau of Economic Research, Inc.
- Chen, Hsuan-Chi & Lai, Christine W., 2010. "Reputation stretching in mutual fund starts," Journal of Banking & Finance, Elsevier, vol. 34(1), pages 193-207, January.
- Etro, Federico, 2016. "Research in economics and industrial organization," Research in Economics, Elsevier, vol. 70(4), pages 511-517.
- Hakenes, Hendrik & Peitz, Martin, 2009.
"Umbrella branding and external certification,"
European Economic Review, Elsevier, vol. 53(2), pages 186-196, February.
- Peitz, Martin & Hakenes, Hendrik, 2007. "Umbrella Branding and External Certification," CEPR Discussion Papers 6601, C.E.P.R. Discussion Papers.
- Hendrik Hakenes & Martin Peitz, 2008. "Umbrella Branding and External Certification," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2008_10, Max Planck Institute for Research on Collective Goods.
- Daniel Levy & Andrew T. Young, 2021.
"Promise, trust, and betrayal: Costs of breaching an implicit contract,"
Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
- Levy, Daniel & Young, Andrew T., 2021. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
- Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
- Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
- Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
- Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
- Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
- Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
- Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
- Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
- Wilfred Amaldoss & Sanjay Jain, 2015. "Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition," Management Science, INFORMS, vol. 61(9), pages 2064-2079, September.
- Koenen, Johannes & Peitz, Martin, 2015.
"Firm reputation and incentives to “milk” pending patents,"
International Journal of Industrial Organization, Elsevier, vol. 43(C), pages 18-29.
- Johannes Koenen & Martin Peitz, 2013. "Firm Reputation and Incentives to "Milk" Pending Patents," CESifo Working Paper Series 4355, CESifo.
- Louis T. W. Cheng & Piyush Sharma & David C. Broadstock, 2023. "Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 570-586, January.
- Eric B. Rasmusen, 2016. "Leveraging of Reputation through Umbrella Branding: The Implications for Market Structure," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(2), pages 261-273, April.
- Bernardita Vial & Felipe Zurita, 2013. "Incentives and Reputation when Names can be Replaced: Valjean Reinvented as Monsieur Madeleine," Documentos de Trabajo 447, Instituto de Economia. Pontificia Universidad Católica de Chile..
- Luís Cabral, 2019.
"Some economics of the movie industry,"
The Japanese Economic Review, Japanese Economic Association, vol. 70(3), pages 298-307, September.
- Luís Cabral, 2019. "Some Economics of the Movie Industry," The Japanese Economic Review, Springer, vol. 70(3), pages 298-307, September.
- Zvika Neeman & Aniko Öry & Jungju Yu, 2019.
"The benefit of collective reputation,"
RAND Journal of Economics, RAND Corporation, vol. 50(4), pages 787-821, December.
- Zvika Neemam & Aniko Ory & Jungju Yu, 2016. "The Benefit of Collective Reputation," Cowles Foundation Discussion Papers 2068, Cowles Foundation for Research in Economics, Yale University.
- Zvika Neemam & Aniko Ory & Jungju Yu, 2016. "The Benefit of Collective Reputation," Cowles Foundation Discussion Papers 2068, Cowles Foundation for Research in Economics, Yale University, revised Apr 2018.
- Kristine Vitola & Gundars Davidsons, 2008. "Structural Transformation of Exports in a Product Space Model," Working Papers 2008/04, Latvijas Banka.
- Stephen McDonald & Colin Wren, 2018. "Multibrand pricing as a strategy for consumer search obfuscation in online markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(2), pages 171-187, June.
- Hakenes, Hendrik & Peitz, Martin, 2008.
"Umbrella branding and the provision of quality,"
International Journal of Industrial Organization, Elsevier, vol. 26(2), pages 546-556, March.
- Hakenes, Hendrik & Peitz, Martin, 2004. "Umbrella Branding and the Provision of Quality," Sonderforschungsbereich 504 Publications 04-51, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
- Hakenes, Hendrik & Peitz, Martin, 2004. "Umbrella branding and the provision of quality," Papers 04-51, Sonderforschungsbreich 504.
- Hendrik Hakenes & Martin Peitz, 2004. "Umbrella Branding and the Provision of Quality," CESifo Working Paper Series 1373, CESifo.
- Hakenes, Hendrik & Peitz, Martin, 2006. "Umbrella Branding and the Provision of Quality," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 132, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
- Hortacsu, Ali, 2005. "Trust and Reputation on eBay: Micro and Macro Perspectives," Department of Economics, Working Paper Series qt8vj7d50q, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
- Kim, Yanghee & Lee, Minwoo & Kim, Byung-Do & Roh, Taewoo, 2024. "Power of agglomeration on electronic word–of–mouth in the restaurant industry: Exploring the moderation role of review quality difference," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Thomas Liebi, 2002. "Trusting Labels: A Matter of Numbers?," Diskussionsschriften dp0201, Universitaet Bern, Departement Volkswirtschaft.
- Choi, Jay Pil & Peitz, Martin, 2018.
"You are judged by the company you keep: Reputation leverage in vertically related markets,"
International Journal of Industrial Organization, Elsevier, vol. 61(C), pages 351-379.
- Peitz, Martin & Choi, Jay Pil, 2016. "You Are Judged by the Company You Keep: Reputation Leverage in Vertically Related Markets," CEPR Discussion Papers 11220, C.E.P.R. Discussion Papers.
- Choi, Jay Pil & Peitz, Martin, 2016. "You are judged by the company you keep : reputation leverage in vertically related markets," Working Papers 16-07, University of Mannheim, Department of Economics.
- Jay Pil Choi & Martin Peitz, 2018. "You Are Judged by the Company You Keep: Reputation Leverage in Vertically Related Markets," CRC TR 224 Discussion Paper Series crctr224_2018_042, University of Bonn and University of Mannheim, Germany.
- Craig L. Garthwaite, 2012. "You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements," NBER Working Papers 17915, National Bureau of Economic Research, Inc.
- Hollenbeck, Brett, 2018. "Online Reputation Mechanisms and the Decreasing Value of Chain Affliation," MPRA Paper 91573, University Library of Munich, Germany.
- T. Tony Ke & Song Lin, 2020. "Informational Complementarity," Management Science, INFORMS, vol. 66(8), pages 3699-3716, August.
- Graevenitz, Georg von, 2007. "Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 215, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
- Cabral, Luís, 2016. "Media exposure and corporate reputation," Research in Economics, Elsevier, vol. 70(4), pages 735-740.
- Ken Hendricks & Alan Sorensen, 2006. "Information Spillovers in the Market for Recorded Music," NBER Working Papers 12263, National Bureau of Economic Research, Inc.
- Cabral, L.M.B., 2001.
"Optimal Brand Umbrella Size,"
New York University, Leonard N. Stern School Finance Department Working Paper Seires
01-06, New York University, Leonard N. Stern School of Business-.
- Luis M. B. Cabral, 2001. "Optimal Brand Umbrella Size," Working Papers 01-06, New York University, Leonard N. Stern School of Business, Department of Economics.
- Giovanni B. Ramello, 2008.
"Semiotica, diritti e mercato. Economia del marchio nel terzo millennio,"
ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, vol. 2008(1), pages 107-125.
- Ramello, Giovanni B., 2008. "Semiotica, diritto e mercato. Economia del marchio nel terzo millenio," POLIS Working Papers 102, Institute of Public Policy and Public Choice - POLIS.
- Chen Chen & Michelle Song & Cameron Truong & Jin Zhang, 2024. "Naming as business strategy: an analysis of eponymy and debt contracting," Review of Accounting Studies, Springer, vol. 29(3), pages 2971-3017, September.
- Matthew Grennan & Charu Gupta & Mara Lederman, 2018. "Firm Scope and Spillovers from New Product Innovation: Evidence from Medical Devices," NBER Working Papers 25183, National Bureau of Economic Research, Inc.
- Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014. "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers 21, World Intellectual Property Organization - Economics and Statistics Division.
- Juan Pablo Montero & Jorge Tarziján, 2010. "El éxito de las casas comerciales en Chile: ¿Regulación o buena gestión?," Working Papers Central Bank of Chile 565, Central Bank of Chile.
- Hendrik Hakenes & Martin Peitz, 2007.
"Observable Reputation Trading,"
International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 48(2), pages 693-730, May.
- Hakenes, Hendrik & Peitz, Martin, 2006. "Observable Reputation Trading," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 131, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
- Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
- Rui J. P. de Figueiredo, Jr. & Evan Rawley, 2011. "Skill, Luck, and the Multiproduct Firm: Evidence from Hedge Funds," Management Science, INFORMS, vol. 57(11), pages 1963-1978, November.
- Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015.
"Corporate reputation and social media: a game theory approach,"
International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
- Thierry Warin & Nathalie de Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013. "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers 2013s-18, CIRANO.
- Philip G. Gayle & Ying Lin, 2022.
"Market effects of new product introduction: Evidence from the brew‐at‐home coffee market,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(3), pages 525-557, August.
- Gayle, Philip & Lin, Ying, 2022. "Market Effects of New Product Introduction: Evidence from the Brew-at-home Coffee Market," MPRA Paper 112124, University Library of Munich, Germany.
- Marette, Stephan & Zago, Angelo M., 2003. "Advertising, Collective Action, And Labeling In The European Wine Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-10, November.
- Song, Haiqing & Duan, Housheng & Deng, Sijing & Xu, Jiayan, 2022. "Brand extension and channel structure: An analysis of the effects of social influence," Omega, Elsevier, vol. 110(C).
- Cabral, Luís M.B., 2009. "Umbrella branding with imperfect observability and moral hazard," International Journal of Industrial Organization, Elsevier, vol. 27(2), pages 206-213, March.
- Cuellar, Alison Evans & Gertler, Paul J., 2006. "Strategic integration of hospitals and physicians," Journal of Health Economics, Elsevier, vol. 25(1), pages 1-28, January.
- Fishman, Arthur & Finkelstein, Israel & Simhon, Avi & Yacouel, Nira, 2018. "Collective brands," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 316-339.
- Jungju Yu, 2021. "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House," Marketing Science, INFORMS, vol. 40(1), pages 147-167, January.
- Johnen, Johannes & Ng, Robin, 2023. "Ratings and Reciprocity," LIDAM Discussion Papers CORE 2023006, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Miklos-Thal, Jeanine, 2008. "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper 11045, University Library of Munich, Germany.
- Wu, YiLin, 2010. "What's in a name? What leads a firm to change its name and what the new name foreshadows," Journal of Banking & Finance, Elsevier, vol. 34(6), pages 1344-1359, June.
- Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
- Thomas Liebi, 2002. "Monitoring Eco-Labels: You Can Have Too Much of a Good Thing," Diskussionsschriften dp0207, Universitaet Bern, Departement Volkswirtschaft.
- Howard P. Marvel & Lixin Ye, 2008. "Trademark Sales, Entry, And The Value Of Reputation," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 49(2), pages 547-576, May.
- Wang, Tianxi, 2007. "The Reputation of an Organization and its Dynamics," Economics Discussion Papers 2954, University of Essex, Department of Economics.
- Takako Fujiwara‐Greve & Henrich R. Greve & Stefan Jonsson, 2016. "Asymmetry Of Customer Loss And Recovery Under Endogenous Partnerships: Theory And Evidence," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 57(1), pages 3-30, February.
- Awasthy, Prakash & Gouda, Sirish & Ghosh, Debabrata & Swami, Sanjeev, 2022. "Analyzing product greening spillovers in multi-product markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
- Cameron Truong & Thu Ha Nguyen & Thanh Huynh, 2021. "Customer satisfaction and the cost of capital," Review of Accounting Studies, Springer, vol. 26(1), pages 293-342, March.
- BÃ¥rd Harstad, 2007. "Organizational Form and the Market for Talent," Journal of Labor Economics, University of Chicago Press, vol. 25(3), pages 581-611.
- Eric Rasmusen, 2011. "Leveraging of Reputation Through Umbrella Branding with and Without Market Power," Working Papers 2011-07, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
- Julio J. Rotemberg, 2013. "Expected Firm Altruism, Quality Provision, and Brand Extensions," Marketing Science, INFORMS, vol. 32(2), pages 325-341, March.
- Xingyue (Luna) Zhang & Yuliang Yao & Jiantong Zhang & Chencheng Fang, 2023. "Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 603-617, February.
- Hongbin Cai & Ichiro Obara, 2009.
"Firm reputation and horizontal integration,"
RAND Journal of Economics, RAND Corporation, vol. 40(2), pages 340-363, June.
- Hongbin Cai & Ichiro Obara, 2006. "Firm Reputation and Horizontanl Integration," Levine's Bibliography 321307000000000285, UCLA Department of Economics.
- Hongbin Cai & Ichiro Obara, 2008. "Firm Reputation and Horizontal Integration," Levine's Working Paper Archive 122247000000002038, David K. Levine.
- Gergaud, Olivier & Livat, Florine, 2007. "How do consumers use signals to assess quality?," Working Papers 37296, American Association of Wine Economists.
- Luigi Luini & Andrea Mangani, 2004. "Trademarks, Product Variety, and Economic Activity in Italy and Europe," Department of Economics University of Siena 422, Department of Economics, University of Siena.
- Jason A. Winfree, 2023. "Collective reputation and food," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(2), pages 666-683, June.
- Ichiro Obara, 2004. "Firm Reputation and Horizontal Integration (with H. Cai)," UCLA Economics Online Papers 318, UCLA Department of Economics.
- Anuj Kumar & Yinliang (Ricky) Tan, 2015. "The Demand Effects of Joint Product Advertising in Online Videos," Management Science, INFORMS, vol. 61(8), pages 1921-1937, August.
- Carsten Fink & Christian Helmers & Carlos Ponce, 2014. "Trademarks Squatters: Evidence from Chile," WIPO Economic Research Working Papers 22, World Intellectual Property Organization - Economics and Statistics Division.
- Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).