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Ancrages et mirages de la marque employeur, une construction sensible

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  • Laïla Benraïss-Noailles

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Catherine Viot

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

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Suggested Citation

  • Laïla Benraïss-Noailles & Catherine Viot, 2021. "Ancrages et mirages de la marque employeur, une construction sensible," Post-Print hal-04590553, HAL.
    • Handle: RePEc:hal:journl:hal-04590553
    DOI: 10.3917/vuib.henne.2021.01
    Note: View the original document on HAL open archive server: https://hal.science/hal-04590553
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    References listed on IDEAS

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    4. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
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    6. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2014. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Post-Print hal-02392499, HAL.
    7. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
    8. Paul Hibbert & Ann Cunliffe, 2015. "Responsible Management: Engaging Moral Reflexive Practice Through Threshold Concepts," Journal of Business Ethics, Springer, vol. 127(1), pages 177-188, March.
    9. Das Tulasi V. & Rao Hanumantha P., 2012. "Employer Brand in India: A Strategic HR Tool for Competitive Advantage," Advances In Management, Advances in Management, vol. 5(1), January.
    10. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
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    13. Whitney Ginder & Wi-Suk Kwon & Sang-Eun Byun, 2021. "Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach," Journal of Business Ethics, Springer, vol. 169(2), pages 355-369, March.
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