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Employer Branding and Talent Management in the Digital Age

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  • Alina Daniela MIHALCEA

    (National University of Political Studies and Public Administration)

Abstract

In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Digital maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and development of employees and search for talent. This paper focuses on identifying the major trends and strategies concerning talent management programs and development of digital skills for employees and managers. The study reveals that in an open talent economy, employer brand is very important in recruiting and retention of high potential employees and must be focused on learning & leadership development, mobility, rewards and competency systems. At present, in order to obtain a business value, one of the major challenges that HR needs to face is the development of digital skills for managers and employees.

Suggested Citation

  • Alina Daniela MIHALCEA, 2017. "Employer Branding and Talent Management in the Digital Age," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 5(2), pages 289-306, June.
    • Handle: RePEc:nup:jrmdke:v:5:y:2017:i:2:289-306
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    References listed on IDEAS

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    1. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    2. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
    3. Florina PINZARU & Andreea MITAN, 2016. "Mangers versus Digital Natives Employees. A Study Regarding the Perceptions of the Romanian Managers Working with Youngsters," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(1), pages 153-166, March.
    4. Andreea Mitan, 2014. "Digital Natives Coming of Age: Challenges for Managers," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 2(5), pages 335-354, August.
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    Cited by:

    1. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    2. Dorota Kurek, 2021. "Use of Modern IT Solutions in the HRM Activities: Process Automation and Digital Employer Branding," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 152-170.
    3. Magdalena Kalinska-Kula & Iwona Staniec, 2021. "Employer Branding and Organizational Attractiveness: Current Employees’ Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 583-603.
    4. Kaenat Malik & Prof. Dr. Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 15-16.
    5. Narcisa Roxana Mosteanu, 2020. "Finance Digitalization and its impact on labour market," Technium Social Sciences Journal, Technium Science, vol. 8(1), pages 598-605, June.
    6. Sunanda Nayak & Pawan Budhwar, 2024. "Social networking sites and employer branding: a qualitative study of Indian organizations," Asian Business & Management, Palgrave Macmillan, vol. 23(2), pages 237-265, April.
    7. Marko Orel & Manuel Mayerhoffer & Jana Fratricova & Anna Pilkova & Marzena Starnawska & Dora Horvath, 2022. "Coworking spaces as talent hubs: The imperative for community building in the changing context of new work," Review of Managerial Science, Springer, vol. 16(5), pages 1503-1531, July.

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