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Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung

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  • Burmann, Christoph
  • Piehler, Rico

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  • Burmann, Christoph & Piehler, Rico, 2013. "Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 67(3), pages 223-245.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2013-3-223
    DOI: 10.5771/0042-059X-2013-3-223
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    References listed on IDEAS

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    1. Leslie De Chernatony & Susan Cottam & Susan Segal-Horn, 2006. "Communicating Services Brands' Values Internally and Externally," The Service Industries Journal, Taylor & Francis Journals, vol. 26(8), pages 819-836, December.
    2. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    3. Jean-Noël Kapferer, 1992. "Die Marke, Kapital des Unternehmens," Post-Print hal-00788645, HAL.
    4. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
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    Cited by:

    1. Katharina Maria Hofer & Reinhard Grohs, 2018. "Sponsorship as an internal branding tool and its effects on employees’ identification with the brand," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 266-275, May.
    2. Wünderlich, Nancy V. & Iseke, Anja & Becker-Özcamlica, Hürrem, 2020. "Branded Employee Behaviour as a Double-Edged Sword: How Perceptions of Service Employees Impact Job Seekers' Application Intentions," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(4), pages 205-215.
    3. Bruhn,, 2016. "Marketingwissenschaft als dynamische Disziplin – Entwicklungstendenzen und Zukunftsperspektiven," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 70(4), pages 344-364.

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