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Convenience ensued from proximity: a new analysis framework for Japanese distribution system
[Quand la proximité crée la convenience : une grille de lecture du système de distribution japonais]

Author

Listed:
  • Claire Capo

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Research on proximity has been evolving deeply in the past twenty years. Recently, a new interest in proximity-oriented retailing concepts appeared in France from both researchers and big retailers. This interest ensued from a large scale general merchandising stores crisis and the consumers' tendency to return to more local stores. Big retailers tend to develop new city stores. Representing a widely spread concept of city centre small stores in numerous countries, convenience stores (CVS) are source of inspiration. In their most innovative forms like the ones in Japan (CVSJ), the CVSs use at the most the potential created by their to consumers but also to their distribution channel members. They propose a distinctive offer to consumers (service-oriented offer) and an original supply chains' organization. The CVSJs are analysed through both proximity and convenience literature and more especially Bergadaa and Del Bucchia (2009) framework on proximity's' dimensions. CVSJ's concept obtains its originality and efficiency in the Japanese context thanks to a combination of tools, organizational choices and general man­agement principles that each participates to intensify different dimensions of proximity. To conclude, CVSJs' transferability to France will induce a lot of questions, especially when the Japanese system relies on the strength and the role of wholesalers.

Suggested Citation

  • Claire Capo & Odile Chanut, 2012. "Convenience ensued from proximity: a new analysis framework for Japanese distribution system [Quand la proximité crée la convenience : une grille de lecture du système de distribution japonais]," Post-Print hal-01597651, HAL.
  • Handle: RePEc:hal:journl:hal-01597651
    DOI: 10.46298/cst.12116
    Note: View the original document on HAL open archive server: https://hal.science/hal-01597651
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    References listed on IDEAS

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    Cited by:

    1. Dominique Feillet & Nabil Absi & Sylvain Housseman & Xavier Libeaut & Federico Rodes & Odile Chanut & Claire Capo & Isabelle Bardin & Emmanuelle Moesch, 2014. "Down Town Purchase Porterage Services [Le portage d'achat en Centre-ville, vers la mise en place d'un service de proximité de centre-ville, Rapport scientifique]," Working Papers hal-01746013, HAL.
    2. Claire Capo & Odile Chanut, 2015. "Supply Chain Organisation for Proximity Distribution: Comparison between French and Japanese Models," Post-Print hal-01767007, HAL.
    3. Claire Capo & Odile Chanut, 2012. "Business model and intended positioning of the new proximity retail concept in France: An analysis grid applied to Casino group’s proximity branch [Business model et positionnements voulus des nouv," Post-Print hal-01740637, HAL.
    4. Emilie Hoëllard & Claire Capo, 2016. "Positionnement Voulu Et Mise En Scene Du Point De Vente Des Enseignes De Proximite -Etude D'Un Convenience Store Japonais," Post-Print hal-01739699, HAL.
    5. Adam Dewitte, 2015. "Regulatory barriers and business model evolution: the case of the French retail sector. 24th International Conference of the French Strategic Management Society (AIMS) [Contraintes réglementaires e," Post-Print hal-01170147, HAL.
    6. Kanyarat Nimtrakool & Odile Chanut & Samuel Grandval, 2014. "La mutualisation des ressources logistiques pour la gestion du dernier kilomètre en ville : état de l’art et pistes de recherche à partir d’une recherche bibliométrique," Post-Print hal-01764412, HAL.
    7. Bruno Durand, 2020. "Urban purchasing and city logistics - Logistic innovations [Achats en ville et logistique urbaine Les innovations en logistique urbaine modifient-elles les comportements d'achats ? Distribution et ," Post-Print hal-02970301, HAL.

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