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La proximité est-elle seulement une nouvelle mode du marketing?

Author

Listed:
  • Marc Filser

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Eric Vernette

    (IAE - Institut d'Administration des Entreprises - Toulouse)

Abstract

No abstract is available for this item.

Suggested Citation

  • Marc Filser & Eric Vernette, 2010. "La proximité est-elle seulement une nouvelle mode du marketing?," Post-Print halshs-01288248, HAL.
    • Handle: RePEc:hal:journl:halshs-01288248
    as

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    Citations

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    Cited by:

    1. Dominique Feillet & Nabil Absi & Sylvain Housseman & Xavier Libeaut & Federico Rodes & Odile Chanut & Claire Capo & Isabelle Bardin & Emmanuelle Moesch, 2014. "Down Town Purchase Porterage Services [Le portage d'achat en Centre-ville, vers la mise en place d'un service de proximité de centre-ville, Rapport scientifique]," Working Papers hal-01746013, HAL.
    2. Claire Capo & Odile Chanut, 2012. "Convenience ensued from proximity: a new analysis framework for Japanese distribution system [Quand la proximité crée la convenience : une grille de lecture du système de distribution japonais]," Post-Print hal-01597651, HAL.
    3. Catherine Herault & Aurelie Merle & Anne-Hélène Prigent-Simonin, 2013. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Working paper serie RMT - Grenoble Ecole de Management hal-00815506, HAL.
    4. Catherine Herault & Aurelie Merle & Anne-Hélène Prigent-Simonin, 2013. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Working Papers hal-00815506, HAL.
    5. Claire Capo & Odile Chanut & Virginie Noireaux & Jean-François Toti, 2014. "Proximité identitaire et comportement du consommateur dans la supply chain," Post-Print hal-01739515, HAL.

    More about this item

    Keywords

    marketing;

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