Strategic Innovative Marketing and Tourism
Editor
- Androniki Kavoura(University of West Attica)Teresa Borges-Tiago(University of the Azores)Flavio Tiago(University of the Azores)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), 2024. "Strategic Innovative Marketing and Tourism," Springer Proceedings in Business and Economics, Springer, number 978-3-031-51038-0, March.
Handle: RePEc:spr:prbuec:978-3-031-51038-0
DOI: 10.1007/978-3-031-51038-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Stergios Gkitsas & Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Stavros Pavlidis & Aikaterini Stavrianea, 2024. "Generation Z Gender Differences in Barriers to Engage in Entomophagy: Implications for the Tourism Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 1-8, Springer.
- Stamatina Katsiveli, 2024. "“In Search of an ‘I’ and a ‘We’ in ‘Team’”: A Group-Analytic Tool for Teaching Teamwork," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 9-17, Springer.
- Eirini Vlassi & Georgios A. Deirmentzoglou & Evangelia Irakleidi, 2024. "Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 19-28, Springer.
- Evangelos Papoulias & Theoklis-Petros Zounis, 2024. "Cultural Heritage Management and Strategic Planning: The New Museum of the Acropolis and the Prehistoric Settlement of Akrotiri, Santorini, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 29-36, Springer.
- Aristotelis Martinis & Charikleia Minotou & Athanasios Botonis & Katerina Kabassi, 2024. "Island Hopping in the Ionian Sea: Exploring the Value of Monumental Olive Trees for Sustainable Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 37-45, Springer.
- Spyridon Mamalis & Irene Kamenidou & Aikaterini Karampatea & Elisavet Bouloumpasi & Adriana Skendi, 2024. "Exploring Awareness of Greek Protected Geographical Indication Regional Wines and Their Terroir: The Case of the Prefecture of Drama Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 47-55, Springer.
- Hanane Meslem & Ayoub Abbaci, 2024. "Netnographic Study on the Adoption of Inbound Marketing by E-Commerce Platforms in Algeria," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 57-64, Springer.
- Michele Thornton & Marty Bhatia & Carin Silkaitis, 2024. "Regenerative Tourism and Mental Health: The Clean Wave Foundation, Costa Rica," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 65-73, Springer.
- Maria Vrasida, 2024. "Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 75-82, Springer.
- Katerina Nikolopoulou & Georgia-Zozeta Miliopoulou, 2024. "Teaching Professional Communication: A Practical Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 83-90, Springer.
- Aikaterini Stavrianea & Irene Kamenidou & Athanasios Papathanasopoulos & Marianna Krassanaki & Spyridon Mamalis, 2024. "Promotion of Digital News Media: How Age Contributes to Readers’ Preferences," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 91-99, Springer.
- Sofia Anastasiadou & Andreas Masouras, 2024. "Exploring Determinants Regarding Visit and Revisit Intentions Considering Greece as a Medical Tourism Destination," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 101-109, Springer.
- Victor-Alexandru Briciu & Arabela Briciu & Maria Cristina Bularca & Georgiana Dogaru, 2024. "Characteristics of Romanian Travel Bloggers and Generated Content During COVID-19," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 111-119, Springer.
- Sofia Anastasiadou, 2024. "Psychometric Testing Procedures for Attitudes Toward Reproductive Tourism and Cross Border Reproductive Care (ATCBRC)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 121-129, Springer.
- Aikaterini Stavrianea, 2024. "The Effects of Memorable Tourism Experiences Dimensions on Revisit Intentions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 131-140, Springer.
- Pinelopi Athanasopoulou & Apostolos N. Giovanis & Krinanthi Gdonteli, 2024. "Health Tourism in Greece: The Fertility Center in Crete," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 141-146, Springer.
- Ioannis Nanos & Iordanis Kotzaivazoglou & Eugenia Papaioannou & Costas Assimakopoulos & Garyfallos Fragidis, 2024. "Greek Consumers’ Perceptions of Traceability in the Food Supply Chain," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 147-155, Springer.
- Josélia Fonseca & Teresa Borges-Tiago, 2024. "Digital Literacy Education and Cyberbullying Combat: Scope and Perspectives," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 157-164, Springer.
- Eleni Biniori & Maria Tsirintani, 2024. "History, Management and Development of Infrastructures in the Port of Piraeus in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 165-173, Springer.
- Paraskevi A. Evangelou & Georgia K. Broni & Ioannis I. Antoniadis, 2024. "Cultural Tourism and Cultural Heritage Connected with Digital Marketing in Western Macedonia," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 175-183, Springer.
- George Stalidis & Selini Kyriazidou, 2024. "Job Role Description and Skill Matching in a Rapidly Changing Labor Market Using Knowledge Engineering," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 185-193, Springer.
- Dorin-Cristian Coita & Diana Teodora Trip, 2024. "Exploring the Impact of Blockchain Technology on Branding in the Luxury Spa Tourism Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 195-202, Springer.
- Dorothea Papathanasiou-Zuhrt, 2024. "Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 203-210, Springer.
- Sofia Gkarane & Chris Vassiliadis, 2024. "Breaking the Seasonality Barrier in Tourism. A Literature Review of Policies and Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 211-218, Springer.
- Vasileios Dimou & Christos Vassiliadis & Christos Tsironis & Eirini Tsagkalidou, 2024. "Descriptive Research Approach to Show the Degree of Familiarity of the Tourist-Pilgrim with the Pilgrimage Route “Steps of the Apostle Paul” in the Digital Era," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 219-230, Springer.
- Anna Sobczak, 2024. "Tourism, Leisure Development and Quality of Life for Local People," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 231-238, Springer.
- Felicia Constantin & Anamaria-Mirabela Pop & Monica-Ariana Sim, 2024. "Human Intelligence and Artificial Intelligence in Professional Translations — Redesigning the Translator Profession," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 239-247, Springer.
- Anna Efstathiou & Christina Vergopoulou, 2024. "Contemporary Social Context and New Trends in Hospitality Interior Design. Reference to a Semiotic Reading of the Interaction," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 249-257, Springer.
- Dionysia Fragkou & Ioanna Barkouta, 2024. "Spatial Redesign Examples on Boosting the Identity of a Region Through Tourism Practices," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 259-266, Springer.
- Despina A. Karayanni & Nikolitsa Koutsogiannopoulou, 2024. "Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 267-275, Springer.
- Sónia Avelar & Flávio Tiago & João Pedro Couto & Teresa Borges-Tiago, 2024. "Human Resources Literature After Covid-19: A Human Versus AI Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 277-285, Springer.
- Constantinos Kyprianou & Christos Vassiliadis, 2024. "Exploring the Hospitality of Mount Athos’ Monks: Insights from Visitors Impressions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 287-294, Springer.
- Stergios Gkitsas & Spyridon Mamalis & Irene Eirini Kamenidou, 2024. "Higher Education Students’ Necessity to Be Educated About the Concept of Water Footprint," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 295-302, Springer.
- Margarita Kefalaki, 2024. "The Use of Social Media in Higher Education. The Case of Greek Universities," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 303-311, Springer.
- Nikos Grammalidis & Athina Grammatikopoulou, 2024. "Smart Participatory Methodologies for Sustainable Cultural Tourism in Rural Areas," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 313-321, Springer.
- Prokopis K. Theodoridis, 2024. "The Changing Consumer Landscape in the Wake of COVID-19 in Greece: Trends, Insights and Implications," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 323-331, Springer.
- Martha Loukia & Myrsini Vounatsou, 2024. "Exploring the Limits of Cultural Tourism: The Convergence of Applied and Visual Arts as an Educational Tool for Activating Inactive Sites of Cultural Interest," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 333-341, Springer.
- Harry Sophocleous & Sofia Anastasiadou & Andreas Masouras & Sotiris Apostolopoulos, 2024. "The Effect of Political Marketing on the Electoral Behavior of Greek Voters," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 343-350, Springer.
- Panagiotis Striligkas, 2024. "Factors Affecting Pay TV Consumption: An Exploratory Study in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 351-359, Springer.
- Alexandros Fragkoudis & Vasiliki Vrana & George Karavasilis & Evangelos Kehris, 2024. "Tourism Agents in Greece Recovering from COVID-19," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 361-369, Springer.
- Ifigeneia Mylona & Dimitrios Amanatidis & Georgia Gioltzidou & Aikaterini Stavrianea & Irene (Eirini) Kamenidou & Spyridon Mamalis, 2024. "Social Media Use for Covid-19 Related Information: Generation X, Y and Z Differences," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 371-379, Springer.
- Panagiota Xanthopoulou & Christina Patitsa & Panagiotis Tsaknis & Kyriaki Sotiropoulou & Venetia Giannakouli & Alexandros Sahinidis & Eleni C. Gkika, 2024. "Exploring Gender Differences: The Relationship Between Personality and Teleworking Preferences," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 381-390, Springer.
- Christos Ziakis & Maro Vlachopoulou, 2024. "Artificial Intelligence’s Revolutionary Role in Search Engine Optimization," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 391-399, Springer.
- Eirini Papadaki, 2024. "Tourism Industry’s Synergies with Cultural and Creative Industries as Marketing Tools: The Case Study of Film-Induced Tourism in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 401-409, Springer.
- Arabela Briciu & Victor-Alexandru Briciu & Claudiu Vasile Cogean & Ana-Maria Gulpe, 2024. "Online Marketing Strategies Used in the Promotion of Dietary Supplements in Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 411-419, Springer.
- Aspasia Vlachvei & Ourania Notta, 2024. "Which Brand’s Posts Drive Customer Engagement? Evidence from Greek Wine Brands’ Posts," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 421-429, Springer.
- Harry Sophocleous & Sofia Anastasiadou & Andreas Masouras & Sotiris Apostolopoulos, 2024. "Motives and Perceptions of Greek Voters in National Elections of 2023," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 431-439, Springer.
- Adamantia Sgoura & Alexios Patapios Kontis & Dimitrios Stergiou, 2024. "Views and Motivations of Members of Dance Groups During Their Participation in Traditional Dance Tourist Events," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 441-447, Springer.
- Stavros Migkos & Androniki Katarachia & Ioannis Antoniadis & Vaggelis Saprikis, 2024. "The Influence of Social Media Marketing on Consumer Behavior: Evidence from the Greek Market," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 449-457, Springer.
- Dimitris C. Gkikas & Prokopis K. Theodoridis, 2024. "How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 459-467, Springer.
- Vasilis I. Chronopoulos & Anastasios Sepetis & George Pierrakos, 2024. "Work Integration Social Enterprises (WISEs) in Public Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 469-477, Springer.
- Ewa Chomać-Pierzecka & Jacek Stasiak, 2024. "Domestic Tourism Preferences of Polish Tourist Services’ Market in Light of Contemporary Socio-economic Challenges," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 479-487, Springer.
- Panagiotis Passas & Dimitrios Stranis, 2024. "Τhe Evaluation Process in the Greek Public Sector in Its Restructuring (Law 4940/2022)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 489-496, Springer.
- Dimitra Kavalieraki-Foka & Sofia Asonitou & Chara Kottara & Fragkiskos Gonidakis & George Giannopoulos, 2024. "Corporate Boards and Gender Quotas: A Review of Literature," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 497-504, Springer.
- Stamatios Ntanos & Dimitrios Drosos & Eleni C. Gkika & Antonios Kargas & Faidon Komisopoulos, 2024. "Evaluation of University Students’ Satisfaction from e-Learning During the COVID Pandemic: A Multi-criteria Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 505-512, Springer.
- Maria Rapti & Anastasios Sepetis & George Pierrakos, 2024. "Medical Tourism with Emphasis on Tourism for People with Disabilities in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 513-521, Springer.
- Faidon Komisopoulos & Stamatios Ntanos & Antonios Kargas & Eleni C. Gkika & Dimitrios Drosos, 2024. "Business Education in Incubators and Its Impact on Start-Ups," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 523-530, Springer.
- Eleni C. Gkika & Faidon Komisopoulos & Stamatios Ntanos & Dimitrios Drosos & Antonios Kargas, 2024. "Amateur Athletes and Adoption of Smartwatches. Perceptions of Usage, Ease of Use and the Role of Virtual Community Emersion," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 531-539, Springer.
- Nektarios S. Pavlou, 2024. "The Creation of a Language Teaching Organisation (LTO): The Case of NSPLlab Under the Spectrum of Strategic Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 541-549, Springer.
- Antonios Kargas & Eleni C. Gkika & Faidon Komisopoulos & Stamatios Ntanos & Dimitrios Drosos, 2024. "Reaching Organization Productivity and Innovation Through Customer Satisfaction: The Case Study of Greek Mobile Market," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 551-559, Springer.
- Varvara Messaritaki & Dimitris Stergiou & Alexandros Apostolakis & Shabbar Jaffry, 2024. "Examination of Individual Preferences for Safety and Security in Airports. A Choice Modelling Experiment," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 561-569, Springer.
- Fragiskos K. Gonidakis & Sofia Asonitou & Chara Kottara & Dimitra Kavalieraki-Foka & Efstathia Gkotsina, 2024. "The Contribution of Education to the Creation of Tax Awareness and Compliance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 571-583, Springer.
- Mihaela Gotea, 2024. "Social Problems and Innovative Solutions: Social Entrepreneurship in Brasov County, Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 585-593, Springer.
- Dimitrios Drosos & Eleni C. Gkika & Antonios Kargas & Faidon Komisopoulos & Stamatios Ntanos, 2024. "A Multi-criteria Analysis Method for the Evaluation of University Students’ Satisfaction," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 595-603, Springer.
- Eirini Koronaki & Hernan Miranda Jaimes & Aspasia Vlachvei & Anastasios Panopoulos, 2024. "Art Infusion to Ιncrease Perceptions of Luxury: Ηow Global Brands Leverage on Acculturation to Global Consumer Culture," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 605-610, Springer.
- Maria Zouridaki & Alexandros Apostolakis & Shabbar Jaffry & Markos Kourgiantakis, 2024. "Sustainable Cultural Routes: A Literature Review of Key Fundamental Aspects," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 611-619, Springer.
- Konstantinos Kotsopoulos & Konstantinos G. Kotsanas & Georgios Bellos & Panagiotis Kotsanas & Dimitrios Tsolis & Spiridon Likothanassis & George Pavlidis, 2024. "Development of Innovative Applications Through the Exploitation of Landmarks for the Promotion of Ancient Greek Technology Exhibits," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 621-630, Springer.
- Panagiota Xanthopoulou & Androniki Kavoura & Alexandros Sahinidis & Ioannis Antoniadis, 2024. "Communicating Corporate Social Responsibility in an Era of Disruption—A Study of Greek Companies Participating in Corporate Responsibility Index (CRI)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 631-639, Springer.
- Dimitris C. Gkikas & Marios C. Gkikas & John A. Theodorou, 2024. "A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 641-649, Springer.
- Felicia Constantin & Androniki Kavoura, 2024. "Boosting Multilingualism of Websites in Digital Cultural Heritage with Chat Generative Pre-training Transformer (ChatGPT) in Accredited Museums, Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 651-660, Springer.
- Carlos Farinha & Sónia Avelar & Almeida Tiago & Maria Teresa Borges-Tiago, 2024. "The Dilemma of Food: Taste or Healthy Choices?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 661-669, Springer.
- Aldo Russo & Dorothea Papathanasiou-Zuhrt, 2024. "The UNESCO Experiential Digital Heritage Narrative in the Black Sea Basin," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 671-678, Springer.
- Ioannis Rizomyliotis & Apostolos Giovanis & Kleopatra Konstantoulaki, 2024. "How User Engagement Mediates the Effect of Social Media Marketing Efforts on Brand Loyalty of Green Products. The Role of Green Brand Bullying," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 679-685, Springer.
- Ioannis Papadopoulos & Grigorios Mamalis & Marios Trigkas, 2024. "Investigation of Tourists’ Satisfaction from the Furniture Equipment and Decoration of Hotels in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 687-695, Springer.
- Katarzyna Szwedziak & Beata Detyna & Petr Doleżal & Androniki Kavoura, 2024. "Management Optimization of Crop Storage Processes Using Vision Techniques," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 697-704, Springer.
- Andreea Claudia Mardache & Melisa Florina Balasescu, 2024. "Characteristics of Romanian Online Recruitment Websites and Students’ Use," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 705-714, Springer.
- Thanos Vovolis, 2024. "Performance, Activism and Citizenship: The Experimental Theatre of Thrace, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 715-722, Springer.
- Krinanthi Gdonteli & Pinelopi Athanasopoulou & Nikos Papaiakovou, 2024. "Using Social Media as a Marketing Tool in Sport Tourism Firms," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 723-729, Springer.
- Despoina Saltouridou & Ioannis Poulios, 2024. "Inclusion and Sensory Accessibility in Hotels and Its Importance for Branding," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 731-738, Springer.
- Athanasios Papathanasopoulos & Aikaterini Stavrianea, 2024. "The Evolution of Subscription Services in Greece: From Satellite TV to Over-The-Top (OTT) Streaming Models," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 739-747, Springer.
- Dimitrios Kallivokas, 2024. "Learning Statistics Using Specialized Software Applications," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 749-756, Springer.
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