IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-51038-0_33.html
   My bibliography  Save this book chapter

Higher Education Students’ Necessity to Be Educated About the Concept of Water Footprint

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Stergios Gkitsas

    (Aristotle University of Thessaloniki)

  • Spyridon Mamalis

    (International Hellenic University)

  • Irene Eirini Kamenidou

    (International Hellenic University)

Abstract

This research is part of a larger study and focuses on university students’ perceptions of five behaviors (conserving water at home, conserving water outdoors, using a gasoline-powered car, conserving electricity, and purchasing new clothes) in the context of their generated individual water footprint (WF). Using an online questionnaire and data collection with a non-probability sampling method, a total of 694 university students were recruited and their responses were analyzed. Data analysis included frequencies, percentages, mean scores (MS), hierarchical, and K-means cluster analyses, for a first-level segmentation approach. The results of this study are preliminary results of a larger study. They show that university students (on a 7-point Likert-type scale), perceive that all five actions neither increase nor decrease their WF. Students perceive that using a gasoline-powered car leads to the highest personal WF (MS = 4.44). The segmentation analysis resulted in a two-group solution, the “Overly sensitive” (N = 313), and the “Somewhat knowledgeable” (N = 381). Results suggest that most participants are unaware of the impact of basic behaviors on a person’s WF. These findings propose that sustainability education for university students and younger generations needs to be improved and that policymakers need to fully incorporate sustainability and environmental education issues into university and school curricula. In addition, there is a need for intensive social marketing campaigns through various channels involving university students.

Suggested Citation

  • Stergios Gkitsas & Spyridon Mamalis & Irene Eirini Kamenidou, 2024. "Higher Education Students’ Necessity to Be Educated About the Concept of Water Footprint," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 295-302, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_33
    DOI: 10.1007/978-3-031-51038-0_33
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-51038-0_33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.