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Guests’ Perceptions of Smart Technology Security and Privacy: The Case of Hotels in Athens Metropolitan Area

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Konstantinos Katartis

    (Mediterranean College)

  • Michalis Skordoulis

    (University of West Attica)

  • Dionysia Panagopoulou

    (Mediterranean College)

  • Miltiadis Chalikias

    (University of West Attica)

  • Georgios Sidiropoulos

    (University of West Attica)

  • Stamatios Ntanos

    (University of West Attica)

Abstract

During the last decades, hotels in Greece are trying to benefit from an undergoing digital transformation, since they are trying to create and implement digital solutions. The aim of this research is to analyze guests’ perceptions on the security and privacy of smart technology applications in hotels of Athens. This study offers a framework for understanding smart technology’s applications and effects on the hospitality sector. The research also analyzes the implementation of smart technology, guests’ familiarity with technology and examines security issues stemming from using smart technology in hotels in Athens. For this purpose, a survey was carried out to analyzing the perceptions of people who stayed or visited a hotel in Athens during the last three years. The results revealed how hotel guests feel about the security of technological applications in hotels. This study contributes to raising awareness regarding the attitudes that guests have for smart technology and how far they are willing to accept it.

Suggested Citation

  • Konstantinos Katartis & Michalis Skordoulis & Dionysia Panagopoulou & Miltiadis Chalikias & Georgios Sidiropoulos & Stamatios Ntanos, 2024. "Guests’ Perceptions of Smart Technology Security and Privacy: The Case of Hotels in Athens Metropolitan Area," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 939-946, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_101
    DOI: 10.1007/978-3-031-51038-0_101
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