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The Evolution of Subscription Services in Greece: From Satellite TV to Over-The-Top (OTT) Streaming Models

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Athanasios Papathanasopoulos

    (National and Kapodistrian University of Athens)

  • Aikaterini Stavrianea

    (National and Kapodistrian University of Athens)

Abstract

Media is a dynamic entity that undergoes constant transformations over time. While many users continue to watch traditional TV, new technologies and modes of transmission have emerged, creating new forms of media that challenge the dominance of television. This study explores the evolution of subscription services in Greece, with a focus on the transition from satellite TV to the current Over-The-Top (OTT) streaming models. The study covers the period from 2001 to 2023 and examines the factors that have contributed to the popularity and growth of these services in Greece. The research employs a historical analysis, utilizing data from respectable sources. The study reveals a transformative journey, from the dominance of satellite TV in the early 2000s, with NOVA, to the emergence of IPTV and the subsequent rise of OTT platforms, led by international giants like NETFLIX and AMAZON PRIME. Overall, this study aims to shed light on the adaptability and dynamism of the Greek pay-TV industry, providing valuable insights for media managers, broadcasters etc.

Suggested Citation

  • Athanasios Papathanasopoulos & Aikaterini Stavrianea, 2024. "The Evolution of Subscription Services in Greece: From Satellite TV to Over-The-Top (OTT) Streaming Models," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 739-747, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_80
    DOI: 10.1007/978-3-031-51038-0_80
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