IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-51038-0_71.html
   My bibliography  Save this book chapter

The Dilemma of Food: Taste or Healthy Choices?

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Carlos Farinha

    (School of Business and Economics—University of the Azores)

  • Sónia Avelar

    (School of Business and Economics—University of the Azores)

  • Almeida Tiago

    (School of Business and Economics—University of the Azores
    Escola Superior de Saúde do Norte da Cruz Vermelha Portuguesa)

  • Maria Teresa Borges-Tiago

    (School of Business and Economics—University of the Azores)

Abstract

Individuals have an intricate relationship with food; trying to balance taste, authenticity, and health presents challenges, since each choice carries its own advantages and trade-offs. Tourists face this dilemma more vividly. Thus, this work, prompting a dual research approach using Eurobarometer data and TripAdvisor reviews, tries to unveil the predominant dimensions in consumer decision process. Through a cluster analysis, the data from Eurobarometer allowed unveiling four types of consumer profiles when it comes to food decisions: one centered at the food safety, one at the cost, one at the nutrient content, and the last one, on food taste. These clusters were present in all countries with different weights. Focusing only on restaurant experiences in Portugal shared online, there is a growing trend in referencing sustainability and businesses’ social responsibility besides the quality and taste of food; health and hygiene are also mentioned. Gastronomy holds a crucial position in promoting the sustainable development of local tourism; understanding the needs and desires of tourists in terms of consuming healthy foods is crucial for tourism businesses to address authentic tourism experiences.

Suggested Citation

  • Carlos Farinha & Sónia Avelar & Almeida Tiago & Maria Teresa Borges-Tiago, 2024. "The Dilemma of Food: Taste or Healthy Choices?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 661-669, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_71
    DOI: 10.1007/978-3-031-51038-0_71
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-51038-0_71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.