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The UNESCO Experiential Digital Heritage Narrative in the Black Sea Basin

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Aldo Russo

    (Artifactory)

  • Dorothea Papathanasiou-Zuhrt

    (Open University of Cyprus)

Abstract

New communication patterns define market preferences, while the constant use of e-devices in daily life impacted the common sense through the interpretation of visual codes. It is necessary to determine the quintessential steps to define a strategic approach to the European audio-visual aarket and find new opportunities for research, application and creation of new iconic audiovisuals to design and deliver cognitive-emotional experiences for an inclusive and accessible cultural heritage. The digital revolution has altered the production of various industrial sectors, the audio-visual market including and the use of outdated languages and technologies results in the loss of the audience in the sector. Transferring domain specific expertise and know how into new technologies, is not only adding to the quality of contents and the tradition of the sector, but it is becoming a factor for further developments and progress. Supported by the EU funded project BSB/831/ HERiPRENEURSHIP “Establishing long-lasting partnerships to upgrade heritage-based offers and create new investment opportunities in tourism and the cultural and creative industries”, a novel cultural experience pattern is introduced for the 6 Unesco-listed properties in Greece, Romania, Bulgaria, Moldova, Georgia, and Türkiye in the form of a multimedia eBook collection. The design is articulated in two central moments: (a) the presentation of a methodology acquired from many years of research in new media languages and applied in a number of European case studies on the use of tangible or intangible cultural heritage as instruments of social cohesion; (b) from a practical point of view, this methodology is applied to stories, myths, traditions and history reconfigured for the construction of new stories for an unlimited global audience. This paper discusses the process to lead a multicultural and multigenerational audience towards quality experiences at places of cultural significance through an integrated word-image relationship in the digital environment.

Suggested Citation

  • Aldo Russo & Dorothea Papathanasiou-Zuhrt, 2024. "The UNESCO Experiential Digital Heritage Narrative in the Black Sea Basin," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 671-678, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_72
    DOI: 10.1007/978-3-031-51038-0_72
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