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Factors Influencing the Acceptance of Blockchain Technology in the Tourism Industry

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Dimitra Christou

    (University of Western Macedonia)

  • Ioannis Antoniadis

    (University of Western Macedonia)

  • Vaggelis Saprikis

    (University of Western Macedonia)

Abstract

This study investigates the acceptance of blockchain technology in the tourism industry, focusing on the role of intention and trust in influencing its acceptance. Through a literature review and quantitative analysis using regression analysis, key factors catalyzing the acceptance of blockchain technology in tourism were identified. Notably, individuals engaged in travel for entertainment showed lower intention to accept blockchain solutions. Trust in this technology within the tourism industry is observed to stem from individuals with prior experience in its usage. The research offers valuable insights for scholars studying blockchain technology in tourism and for enterprises and organizations seeking to embrace innovative solutions for enhancing operational efficiency. Moreover, nationality emerges as a potentially influential factor, warranting further exploration in future studies. Overall, this study contributes to the understanding of the potential of blockchain technology in tourism and provides insights for enterprises and organizations seeking to adopt innovative solutions.

Suggested Citation

  • Dimitra Christou & Ioannis Antoniadis & Vaggelis Saprikis, 2024. "Factors Influencing the Acceptance of Blockchain Technology in the Tourism Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 913-921, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_98
    DOI: 10.1007/978-3-031-51038-0_98
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