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A Multi-criteria Analysis Method for the Evaluation of University Students’ Satisfaction

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Dimitrios Drosos

    (University of West Attica)

  • Eleni C. Gkika

    (University of West Attica)

  • Antonios Kargas

    (University of West Attica)

  • Faidon Komisopoulos

    (University of West Attica)

  • Stamatios Ntanos

    (University of West Attica)

Abstract

During the last few decades one of the most important factors in a Higher Education Institution (HEI) is the students’ satisfaction. University students’ satisfaction measurement should be one of the core processes of a HEI. The aim of this research is to measure and analyse students’ satisfaction for a business administration department of a Greek public university based on MUSA. The research results were based on the analysis of a convenient sample based on 387 questionnaires which were collected during the period between October to November 2021. One method of analysis that can be used for analysis is the multicriteria MUSA (Multicriteria Satisfaction Analysis) method. MUSA is an ordinal regression model which is based on the principles of multi-criteria decision analysis. The results show that the level of service which provided by the department of business administration is satisfactory (86.3%). Through this survey, decision-makers can learn how students view the services which receive from university and which aspects of student’s satisfaction need to be enhanced.

Suggested Citation

  • Dimitrios Drosos & Eleni C. Gkika & Antonios Kargas & Faidon Komisopoulos & Stamatios Ntanos, 2024. "A Multi-criteria Analysis Method for the Evaluation of University Students’ Satisfaction," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Teresa Borges-Tiago & Flavio Tiago (ed.), Strategic Innovative Marketing and Tourism, pages 595-603, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-51038-0_64
    DOI: 10.1007/978-3-031-51038-0_64
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