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Brands in the Making: A Life History Approach

In: Brands and Branding Geographies

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  • Peter Jackson
  • Polly Russell
  • Neil Ward

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Peter Jackson & Polly Russell & Neil Ward, 2011. "Brands in the Making: A Life History Approach," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 4, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_4
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    References listed on IDEAS

    as
    1. Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. "Brand Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 412-432, March.
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