Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits
In: Brands and Branding Geographies
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- Beatriz Plaza & Pilar González-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2015. "Culture-led city brands as economic engines: theory and empirics," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 54(1), pages 179-196, January.
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Keywords
Business and Management; Development Studies; Economics and Finance; Environment; Geography; Social Policy and Sociology; Urban and Regional Studies;All these keywords.
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