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Branding Provincial Cities: The Politics of Inclusion, Strategy and Commitment

In: Brands and Branding Geographies

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  • Anette Therkelsen
  • Henrik Halkier

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Anette Therkelsen & Henrik Halkier, 2011. "Branding Provincial Cities: The Politics of Inclusion, Strategy and Commitment," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 12, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_12
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    References listed on IDEAS

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    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. Ivan Turok, 2009. "The Distinctive City: Pitfalls in the Pursuit of Differential Advantage," Environment and Planning A, , vol. 41(1), pages 13-30, January.
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