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Branding a Roman Frontier in the Twenty-first Century

In: Brands and Branding Geographies

Author

Listed:
  • Gary Warnaby
  • David Bennison
  • Dominic Medway

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_15
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    References listed on IDEAS

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