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The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales

In: Brands and Branding Geographies

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  • Ngai-Ling Sum

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Ngai-Ling Sum, 2011. "The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and Scales," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 10, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_10
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    References listed on IDEAS

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    5. Lall, Sanjaya, 2001. "Competitiveness Indices and Developing Countries: An Economic Evaluation of the Global Competitiveness Report," World Development, Elsevier, vol. 29(9), pages 1501-1525, September.
    6. M. V. Posner, 1961. "International Trade And Technical Change," Oxford Economic Papers, Oxford University Press, vol. 13(3), pages 323-341.
    7. Berg, Birgitta & Kilvits, Kaarel & Tombak, Mihkel, . "Technology Policyfor Improving Competitiveness of Estonian Industries," ETLA C, The Research Institute of the Finnish Economy, number 73.
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