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Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria

In: Brands and Branding Geographies

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  • Ulrich Ermann

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Ulrich Ermann, 2011. "Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 7, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_7
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    File URL: https://www.elgaronline.com/view/9781849801591.00016.xml
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    References listed on IDEAS

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    1. Donald Mackenzie & Fabian Muniesa & Lucia Siu, 2007. "Do Economists Make Markets? On the Performativity of Economics," Post-Print halshs-00149145, HAL.
    2. Neil M. Coe & Peter Dicken & Martin Hess, 2008. "Global production networks: realizing the potential," Journal of Economic Geography, Oxford University Press, vol. 8(3), pages 271-295, May.
    3. Bob Begg & John Pickles & Adrian Smith, 2003. "Cutting It: European Integration, Trade Regimes, and the Reconfiguration of East–Central European Apparel Production," Environment and Planning A, , vol. 35(12), pages 2191-2207, December.
    4. John Pickles & Adrian Smith & Milan Bucěk & Poli Roukova & Robert Begg, 2006. "Upgrading, Changing Competitive Pressures, and Diverse Practices in the East and Central European Apparel Industry," Environment and Planning A, , vol. 38(12), pages 2305-2324, December.
    5. Gary Gereffi & Evgeni Evgeniev, 2008. "Textile and Apparel Firms in Turkey and Bulgaria: Exports, Local Upgrading and Dependency," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 148-179.
    6. Nebahat Tokatli, 2007. "Asymmetrical power relations and upgrading among suppliers of global clothing brands: Hugo Boss in Turkey," Journal of Economic Geography, Oxford University Press, vol. 7(1), pages 67-92, January.
    7. Gereffi, Gary, 1999. "International trade and industrial upgrading in the apparel commodity chain," Journal of International Economics, Elsevier, vol. 48(1), pages 37-70, June.
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    Cited by:

    1. Ibert, Oliver & Hess, Martin & Kleibert, Jana & Müller, Felix & Power, Dominic, 2019. "Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 43-63.
    2. Müller, Felix C. & Kleibert, Jana M. & Ibert, Oliver, 2021. "Hiding in the Spotlight: Commodifying Nature and Geographies of Dissociation in the Fur-Fashion Complex," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 97(1), pages 89-112.

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