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Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding

In: Brands and Branding Geographies

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  • Nick Lewis

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Nick Lewis, 2011. "Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 16, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_16
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    File URL: https://www.elgaronline.com/view/9781849801591.00026.xml
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    References listed on IDEAS

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    1. John Sinclair, 2008. "Branding And Belonging," Journal of Cultural Economy, Taylor & Francis Journals, vol. 1(2), pages 217-231, July.
    2. Yevgeny Kuznetsov, 2006. "Diaspora Networks and the International Migration of Skills : How Countries Can Draw on their Talent Abroad," World Bank Publications - Books, The World Bank Group, number 7008.
    3. Russell Prince, 2010. "Policy Transfer as Policy Assemblage: Making Policy for the Creative Industries in New Zealand," Environment and Planning A, , vol. 42(1), pages 169-186, January.
    4. Deborah Jones & Karen Smith, 2005. "Middle‐earth Meets New Zealand: Authenticity and Location in the Making of The Lord of the Rings," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 923-945, July.
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    Cited by:

    1. Dominic Medway & Gary Warnaby, 2014. "What's in a Name? Place Branding and Toponymic Commodification," Environment and Planning A, , vol. 46(1), pages 153-167, January.

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