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Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry

In: Brands and Branding Geographies

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  • Bodo Kubartz

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Bodo Kubartz, 2011. "Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 8, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_8
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    References listed on IDEAS

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